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    News
    ShareThis and Snapchat Are Making it Easier for Web Publishers to Reach Gen Z
    It’s now easier than ever to bring website content into Snapchat.  ShareThis and Snapchat have partnered... 2m read
    Website
    28 Digital Marketing Experts Share the Most Important Things to Understand about Calculating and Improving Conversion Rate
    Conversion rates are an essential performance metric for many businesses. Whether you're converting leads to customers,... 28m read
    Social Media
    How to Sell on Instagram (in 5 Simple Steps)
    Instagram began as an understated social media platform where users could display their most beautiful photos... 5m read
    Data
    Data Clean Rooms: A New Privacy Solution for Data-Driven Marketers
    Why is Everybody Talking About Data Clean Rooms These Days? Everybody is talking about data clean... 7m read
    Website
    How to Advertise on Google: A Complete Beginner’s Guide
    When you hear people talking about advertising their businesses online, two places to advertise probably come... 5m read
    Data
    Television Enters the Digital Age
    While everyone talks about the way the pandemic accelerated 10 years of ecommerce growth into just... 6m read
    News
    Piecing Together a Holistic Consumer Picture with AI (TechCrunch)
    A brand’s top priority should be building meaningful relationships with its consumers. Instead, brands are finding... 1m read
    Data
    Campaign Optimization: How Mapping Customer Behavior Can Help You Test and Automate Your Message
    Real-time data, such as searches, page views, clicks and shares offer strong signals of user behavior.... 5m read
    Website
    26 Marketing Pros Share the Most Important Considerations to Keep in Mind When Getting Started with Chatbots
    Chatbots have become an essential marketing and customer service tool for businesses of all sizes. With... 24m read