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    Social Media
    14 Snapchat Statistics You Should Know in 2021
    You might not be sold on using Snapchat for your business just yet. Maybe you're already... 5m read
    Lead scoring percentages, from 25% to 100%
    Data
    How to Improve Lead Scoring and Advertising Efficiency with Behavior and Interest Data
    Introduction Marketers have been scoring leads and customers for decades to progress consumers through their purchase... 5m read
    Marketing
    50 Best Email Subject Lines to Boost Open Rates
    Email marketing is one of the best ways to develop long-term relationships with an audience. In... 23m read
    Trends
    Pandemic Music Trends: What’s Changed?
    Music can make a good day great, a bad day tolerable, and turn a group of... 6m read
    Website
    Beginner’s Guide to Long Tail Keywords: How to Use Long Tail Keywords for SEO
    There's a lot to consider when optimizing your website and pages for search engines. For instance,... 5m read
    Creating customer behavior prediction models
    Data
    How to Use Customer Modeling to Improve ROI
    Introduction ROI—return on investment—you could say it’s like winning an Oscar for Upper Funnel Marketing. And... 7m read
    Social Media
    Beginner’s Guide to Instagram Filters
    Since the beginning of Instagram, filters have existed on the app to give a whole new... 5m read
    Marketing
    How to Advertise Your Business: 8 Best Ways in 2021
    Figuring out the best avenues for advertising your business might seem overwhelming, as numerous options are... 5m read
    Marketing
    30 Marketing Pros Share Their Favorite Guerilla Marketing Tips & Examples
    Guerilla marketing appeals to many businesses because it typically relies on no-cost or low-cost marketing ideas,... 24m read