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    Marketing
    How to Market a Product: A Beginner’s Overview
    Having an idea for a product that you think people will love is just the first... 5m read
    Data Warehouse
    Data
    Data Marketplaces: A Paradigm Shift for the Big Data Boom
    The last 30 years have seen the marketers’ toolkit explode with breakthrough technology. The emergence of... 7m read
    Marketing
    31 Marketing Pros Share Their Favorite Marketing Automation Tips for Businesses
    Marketing automation is increasingly within reach for businesses of all sizes, enabling marketing teams of any... 1m read
    Social Media
    14 Snapchat Statistics You Should Know in 2021
    You might not be sold on using Snapchat for your business just yet. Maybe you're already... 5m read
    Lead scoring percentages, from 25% to 100%
    Data
    How to Improve Lead Scoring and Advertising Efficiency with Behavior and Interest Data
    Introduction Marketers have been scoring leads and customers for decades to progress consumers through their purchase... 5m read
    Marketing
    50 Best Email Subject Lines to Boost Open Rates
    Email marketing is one of the best ways to develop long-term relationships with an audience. In... 23m read
    Trends
    Pandemic Music Trends: What’s Changed?
    Music can make a good day great, a bad day tolerable, and turn a group of... 6m read
    Website
    Beginner’s Guide to Long Tail Keywords: How to Use Long Tail Keywords for SEO
    There's a lot to consider when optimizing your website and pages for search engines. For instance,... 5m read
    Creating customer behavior prediction models
    Data
    How to Use Customer Modeling to Improve ROI
    Introduction ROI—return on investment—you could say it’s like winning an Oscar for Upper Funnel Marketing. And... 7m read