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Data
Contextual Advertising vs. Interest-based Advertising in a Cookieless World
Once upon a time, the emergence of third-party cookies forced contextual advertising to take a backseat... 9m read
Intent data is among the latest advantages being leveraged by business-to-business firms.
Data
How B2B Marketers Are Using Intent Data to Find and Convert Leads
Savvy organizations of all sizes harness any advantage to win a sale. Intent data is among... 7m read
Social Media
The Ultimate Guide to Instagram Hashtags
It's clear that Instagram hashtags are an important part of the platform, judging by the multiple... 12m read
retailers and corporations with highly trafficked websites have realized they have a new revenue stream they can be harvesting.
Data
Lessons Learned from Walmart Connect as Retail Giants Become Media Giants
Thanks to the success of Walmart’s transition into ad selling, retailers and corporations with highly trafficked... 5m read
Social Media
How to Create an Instagram Content Calendar (and Why You Need One)
Instagram engagement rises when you use the right hashtags and include captions that are relevant, long,... 5m read
Consumers are trending between affordable and trendy for Back to School retail.
Trends
Back to School is a Battle Between the Trendy and the Affordable
Download Back to School Retail Insight Report As our audiences prepare to go back to school... 5m read
Social Media
How to Get a Blue Tick on Instagram
Instagram may have started as a simple photo-sharing platform, but over the past several years, it's... 5m read
Social Media
50 Tips to Increase YouTube Views: How to Grow Your YouTube Audience
Short, witty videos have increased in popularity, thanks to TikTok and Reels on Instagram. However, there's... 14m read
Natural language processing (NLP) lets you extract useful, meaningful information from your data.
Data
5 NLP Techniques That Tap Into the Riches of Your Data
Feel like you’re floundering to stay afloat in a sea of data that grows larger every... 5m read