Which DSP Should you Choose?
How to Find the Best DSP for Your Advertising Needs
A demand-side platform (DSP) is a type of software that uses automation to help advertisers run... 8m read
What Are the Hidden Environmental Impacts of Online Advertising?
Online ads aren’t printed on paper or vinyl. They’re not transported to physical locations either. Yet,... 7m read
Paid, Owned, and Earned: Why You Need a Mix of Media
In a future without third-party cookies, a marketing strategy that contains a mix of media—paid, earned,... 11m read
Difference between 1st, 2nd, 3rd, and 0 party data
What 1st Party, 2nd Party, 3rd Party and Zero Data Means for Advertisers
Gaining an understanding of the different data types has never been more important for advertisers. With... 7m read
Customer Data Platform (CDP)
Everyone’s Talking About Customer Data Platforms (CDPs): Here’s Why
Today’s marketers need to create personalized campaigns and engaging experiences across channels to win and retain... 7m read
Named Entity Recognition (NER)
NLP Technique: Improve Consumer Experiences with Named Entity Recognition (NER)
It's a bit of a conundrum. In today's digital age, data makes the business world go... 6m read
What is Programmatic Advertising?
What is Programmatic Advertising? [Brief History & Future]
Programmatic advertising has a few definitions depending on the context of how it is used. The... 18m read
NLP Technique: Sentiment Analysis
The NLP Toolbox: Sentiment Analysis for Easy Customer Feedback
What if you could tap into how your market feels about your product, in real-time, from... 8m read
Contextual Advertising vs. Interest-based Advertising in a Cookieless World
Once upon a time, the emergence of third-party cookies forced contextual advertising to take a backseat... 9m read