retailers and corporations with highly trafficked websites have realized they have a new revenue stream they can be harvesting.
Data
Lessons Learned from Walmart Connect as Retail Giants Become Media Giants
Thanks to the success of Walmart’s transition into ad selling, retailers and corporations with highly trafficked... 5m read
Natural language processing (NLP) lets you extract useful, meaningful information from your data.
Data
5 NLP Techniques That Tap Into the Riches of Your Data
Feel like you’re floundering to stay afloat in a sea of data that grows larger every... 5m read
Data enrichment can help CPG companies expand their customer knowledge and gain important customer insights.
Data
4 Ways CPG Companies Can Win with Data Enrichment
CPG companies have many challenges in improving customer acquisition. The data collected from past customers tells... 6m read
Connecting different data sources and applying interest data to enrich the understanding of your consumer
Data
How Interest Data Can Enrich a Variety of Data Sources
If you’re a data-driven marketer tasked with efforts like targeting, personalization, campaign strategy, and product development,... 7m read
Cookies are going in the trash - identity solutions for cookieless marketing & advertising.
Data
How Identity Solutions are Evolving for a Cookieless Future—What Advertisers Need to Know for 2022, 2023, & Beyond
Website cookies. Safari and Firefox have already stopped allowing them and Chrome is eliminating cookies by... 8m read
Comparing competing home-supply products via competitive analysis
Data
How to Strengthen Campaigns with Competitive Analysis Strategies
Staying on top of market shifts that boost or weaken a brand’s market position is a... 4m read
Examples of different types of lifestyle attributes pictured
Data
Lifestyle Marketing: Your Personal Secret Weapon for Customer Acquisition and Targeting
In our increasingly saturated digisphere, gaining and retaining consumers’ attention can be tough — even with... 4m read
Data
Harness Data Beyond the Walled Gardens, It’s Easier Than You Think
The ad buying platforms of Google and Facebook are magnets for ad dollars, and there’s not... 4m read
Account Based Marketing (ABM) Data Driven Strategies
Data
The Key Data You Need for a Data-Driven ABM Strategy that Outperforms
Account Based Marketing (ABM) is the latest business development strategy that is working to cut through... 8m read