Marketing professional analyzes data management platform pricing
Data
Data Pricing: Percent of Media vs. CPM pricing
Programmatic ad buying is a complex and technology-rich marketing tool that offers marketers increasingly automated ways... 4m read
Data
Making Sense of the Ever-Changing Universal ID Landscape and What Marketers Need to Know
As the world nears a cookieless future, a literal cornucopia of ID options is unfolding. From... 7m read
Data Warehouse
Data
Data Marketplaces: A Paradigm Shift for the Big Data Boom
The last 30 years have seen the marketers’ toolkit explode with breakthrough technology. The emergence of... 7m read
Lead scoring percentages, from 25% to 100%
Data
How to Improve Lead Scoring and Advertising Efficiency with Behavior and Interest Data
Introduction Marketers have been scoring leads and customers for decades to progress consumers through their purchase... 5m read
Creating customer behavior prediction models
Data
How to Use Customer Modeling to Improve ROI
Introduction ROI—return on investment—you could say it’s like winning an Oscar for Upper Funnel Marketing. And... 7m read
Person on laptop using email hashing
Data
What is Email Hashing? The Importance of Hashed Email for Future Marketing Success
Introduction With the cookieless future set to arrive now in 2023—when Chrome (and 60% of the... 5m read
Doctor using smartphone
Data
U.S. Healthcare Industry Part 2: How to Use Behavioral Data to Target HCPs
Introduction This blog post delves into the ways that pharmaceutical companies, medical device manufacturers and other... 7m read
Patient searching for medication information online using smartphone
Data
U.S. Healthcare Industry Part 1: How to Use Behavioral Data for Customer Acquisition
Introduction This blog post delves into the ways that pharmaceutical companies, medical device manufacturers and other... 5m read
Computer program digits
Data
The Role of AI and Machine Learning in Acquiring High LTV Customers
AI is the Marketer’s Secret Weapon Every CMO is under pressure to demonstrate business outcomes for... 5m read