Data

Look under the Hood of Lookalike Modeling and Understand How It Boosts Advertising

A demand-side platform (DSP) is a type of software that uses automation to help advertisers run programmatic advertising at scale. An advertiser uploads creative, sets up targeting, and puts down a budget for...
7m read
Target button on a keyboard
Data
5 Ways Real-Time Data Can Help Calibrate Your Targeting
Targeting can make or break your campaign; target the wrong person, or even target the right... 5m read
Person working on a laptop
Data
How Real-Time Data is Changing the Digital Advertising Game for the Better
Every media buyer knows that data is the key to a successful campaign; the more you... 7m read
Results: 2 out of 53