ShareThis Data Privacy
We Take Data Privacy & Security Seriously
ShareThis has implemented numerous safeguards and industry best practices to ensure we are meeting the highest standards of data quality.
ShareThis data is based on real time, consented observation of user behavior across the open web
ShareThis data is only collected on sites with compliant user consent protocols in place.
The data is regularly cleansed and monitored for ethical and privacy compliance and sensitive information. Undesired data points are removed.
Advanced data science ensures high accuracy and the ability to provide clear, trusted signals that users can activate on.
Certified and Validated by Leading Industry Organizations
The Neutronian audit evaluates data attributes across consent & compliance, sourcing transparency, dataset characteristics, methodology & processing, and performance.
ShareThis completed a comprehensive audit of the processes and procedures that build our Audience Segments and was awarded the Neutronian Certification Badge. Overall, ShareThis ranks consistently high on the Neutronian Quality Index (NQI) Transparency Rating report (released quarterly), which provides a summary view of leading data providers and their quality indicators.
The Neutronian certification and ratings cover five main categories of data quality, with 10-15 attributes evaluated in each category:
- Consent & Compliance
- Sourcing Transparency
- Dataset Characteristics
- Methodology & Processing
ShareThis is one of only six data providers to have received the IAB Tech Lab’s Data Transparency Label.
The label is intended to give every marketer, agency, data provider and publisher a clear view of the audience segments they use. The full taxonomy of ShareThis Audiences has undergone an audit that brings visibility into:
- Where the original data was sourced
- How the audience was constructed
- A topline description of the audience
We Adhere Strictly to Industry Standards
ShareThis is committed to consumer privacy and data compliance through legal and self-regulatory processes, as well as ethical relationships and practices with our publisher network.
Network Advertising Initiative (NAI)
NAI offers an online web opt-out platform to allow consumers to express their choices and provides general information related to privacy and Interest Based Advertising.
The Digital Advertising
The DAA opt-out platform offers the consumer a choice page to opt out from advertising services, and general information related to privacy.
European Interactive Digital Advertising Alliance (EDAA)
The EDAA opt-out platform offers consumers in the European Union a choice page to opt out from advertising services, and general information related to privacy.
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One thing that doesn't change is that everything is always changing. Don’t fall behind — follow ShareThis Trends to keep up with shifting consumer preferences and new patterns of behavior