Trends
Tis the Season to Shop Early: How COVID and the Global Shipping Crisis Will Impact Holiday Consumer Behavior
Christmas might come early this year—or later, depending on when you choose to shop. Due to... 6m read
Trends
Summer CPG Trends Reflect Desire Over Necessity
Consumer packaged goods have had a wild ride over the course of the pandemic. But what... 5m read
Trends
Back to School: Are Families Ready?
After a summer filled with ready-to-drink beverages and outdoor getaways, the time has come for students... 5m read
Trends
Streaming Trends in the CTV Landscape
Everyone knows Netflix is king in the streaming space. Will any service ever catch up? In... 5m read
Row of colorful cocktails with straws
Trends
Alcohol Trends: Cocktails-To-Go or “Go-Tails” Are Making a Splash this Summer
The summer season has arrived and after a year of hesitation, the world is slowly stepping... 4m read
White Car Driving into the Sunset
Trends
Polk Takes ShareThis Auto Audiences for a Test Drive
In a first-of-its-kind study, Polk Demand Signals by IHS Markit were used to measure a cross-section... 3m read
Trends
Travel Category Growth: Global Trends and Predictions
Over the last year, the travel industry has seen the lowest of lows while the world... 3m read
Trends
How Retail Has Evolved Through the Pandemic
We’ve reached the grim anniversary of one year since the COVID-19 pandemic first hit us, and... 4m read
Trends
Data For Good: Standing Against AAPI Hate, Honoring Black History, and Celebrating All Genders
Diversity, equity, and inclusion should always be top-of-mind, no matter the time of year, no matter... 3m read