How Consumers are Adapting to a New Normal

As consumers settle into something of a routine and adapt to current social distancing measures, ShareThis looked at changes in consumer interest from just one month ago, when people everywhere were scrambling to prepare for the COVID-19 related restrictions and closings that were being enacted in many areas.

The insights below are based on online activity within the ShareThis network of 600M global web pages, comparing data from mid-March to mid-April 2020. 

Home Improvement (+42%)

More time at home means more time to focus on and plan for home improvement projects. 

35%

Yard & Patio

29%

Decor

13%

Appliances

10%

Home Furnishings

Consumer Electronics (+15%)

Computers and gaming are helping to fill the void in the absence of in-person activities.

43%

Game Systems & Consoles

31%

Camera & Photo Equipment

27%

Computers

14%

Gadgets & Portable Devices

Apparel (+12%)

The novelty of lounging in pajamas may be wearing off as consumers shop for clothes again, even formalwear – it’s nice to look good, even on video.

27%

Children’s Clothing

25%

Athletic Apparel

25%

Outerwear

19%

Formalwear

Auto (+12%)

Concerns over public transportation combined with the lowest gas prices in years means auto sales could be ready for a rebound. 

32%

Car Shopping

29%

SUVs

22%

Small & City Cars

10%

Performance Vehicles

Beauty & Fitness (+9%)

With few professional alternatives, consumers are taking their beauty, grooming and fitness needs into their own hands. 

24%

Skin & Nail Care

20%

Hair Care

18%

Makeup & Cosmetics

10%

Fitness Equipment

ShareThis can help unlock consumer intent and interest even in a rapidly changing environment. Our data solutions and audience segments can help you reach the right consumers at the right time.