As consumers settle into something of a routine and adapt to current social distancing measures, ShareThis looked at changes in consumer interest from just one month ago, when people everywhere were scrambling to prepare for the COVID-19 related restrictions and closings that were being enacted in many areas.
The insights below are based on online activity within the ShareThis network of 600M global web pages, comparing data from mid-March to mid-April 2020.
Home Improvement (+42%)
More time at home means more time to focus on and plan for home improvement projects.
35%
Yard & Patio
29%
Decor
13%
Appliances
10%
Home Furnishings
Consumer Electronics (+15%)
Computers and gaming are helping to fill the void in the absence of in-person activities.
43%
Game Systems & Consoles
31%
Camera & Photo Equipment
27%
Computers
14%
Gadgets & Portable Devices
Apparel (+12%)
The novelty of lounging in pajamas may be wearing off as consumers shop for clothes again, even formalwear – it’s nice to look good, even on video.
27%
Children’s Clothing
25%
Athletic Apparel
25%
Outerwear
19%
Formalwear
Auto (+12%)
Concerns over public transportation combined with the lowest gas prices in years means auto sales could be ready for a rebound.
32%
Car Shopping
29%
SUVs
22%
Small & City Cars
10%
Performance Vehicles
Beauty & Fitness (+9%)
With few professional alternatives, consumers are taking their beauty, grooming and fitness needs into their own hands.
24%
Skin & Nail Care
20%
Hair Care
18%
Makeup & Cosmetics
10%
Fitness Equipment
ShareThis can help unlock consumer intent and interest even in a rapidly changing environment. Our data solutions and audience segments can help you reach the right consumers at the right time.
