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Beginner's Guide to Long Tail Keywords: How to Use Long Tail Keywords for SEO

There's a lot to consider when optimizing your website and pages for search engines. For instance, there are regular keywords and long-tail keywords. Why are there different types of keywords and what situations make one...

28 Digital Marketing Experts Share the Most Important Things to Understand about Calculating and Improving Conversion Rate

Conversion rates are an essential performance metric for many businesses. Whether you're converting leads to customers,... 28m read

How to Advertise on Google: A Complete Beginner’s Guide

When you hear people talking about advertising their businesses online, two places to advertise probably come... 5m read

26 Marketing Pros Share the Most Important Considerations to Keep in Mind When Getting Started with Chatbots

Chatbots have become an essential marketing and customer service tool for businesses of all sizes. With... 24m read

Beginner’s Guide to Cost Per Click (CPC): How to Calculate CPC & Lower CPC Costs

As a business owner, you'll see metrics galore when it comes to advertising, including something called... 5m read

Free Keyword Tools: The Best Free Keyword Tools for Keyword Research

Many marketers will have you believe that you need to pay hefty subscription fees for a... 5m read

Beginner’s Guide to Geotargeting

Ad targeting is getting more and more advanced all the time, allowing you to segment customer... 5m read

The 50 Best Call to Action Examples (and Why They Work)

Effective marketing is all about influencing customer behavior. The most effective brand materials will convey a... 22m read

Beginner’s Guide to Display Ads

Digital advertising is one of many ways you can take your marketing to another level and... 5m read

Ad Copy Tips, Best Practices, and Examples

Ask any marketing expert, and they'll probably tell you that sprucing up your ad copy is... 6m read