Where Consumer Interest is Surging, Stabilizing, and Lagging Right Now

A look at content engagement patterns reveals higher consumer interest in some categories than even before COVID-19, while others are seeing a return to normal or still waiting for interest to return. 

The insights below are based on online activity within the ShareThis network of 600M global web pages, comparing data from April vs January 2020

Surging Demand

Categories and topics showing increased interest reflect more time spent at home (and maybe a willingness to take on projects), as well as a reliance on entertainment and technology.

262%

Video Games

183%

Sleepwear

155%

Kitchen Appliances

116%

Desktop Computers

109%

TV & Streaming Services

81%

Snack Foods

73%

Power Tools

49%

Cleaning Supplies

Returning to Pre-Covid Levels

These categories are seeing interest return to normal (within +/- 10% of pre-covid levels), as consumers adjust and look to spend again on everything from clothes, beauty products, home goods, cars, and even some travel. 

  • Footwear
  • Credit Cards
  • Eco-Tourism
  • Beauty Products & Toiletries

  • Trucks & SUVs
  • Children’s Clothing
  • Home Furnishings
  • Fast Food Restaurants

Waiting for the Bounce-Back

Not surprisingly, interest in air travel, theme parks, fine restaurants and other categories most impacted by the pandemic is still below normal levels. As states and regions begin to reopen, consumer interest in these categories will likely increase. 

-66%

Hotels

-60%

Yoga & Pilates

-56%

Air Travel

-53%

Theme Parks

-52%

Fine Dining

-36%

Gyms & Health Clubs

-32%

Legal Services

-29%

Swimwear

ShareThis can help unlock consumer intent and interest even in a rapidly changing environment. Our data solutions and audience segments can help you reach the right consumers at the right time.