Black Friday shoppers plan ahead. Cyber Monday shoppers wait until the last minute.
Black Friday shoppers are thinking about what they want to buy two weeks in advance. Ramp up your marketing spend early to accommodate. For Cyber Monday? Save your marketing dollars until Saturday. No one is focused on Cyber Monday until Black Friday is in the rearview mirror.
Shoppers interested in Cyber Monday deals share more content on Twitter than Facebook.
Different shoppers engage at different times of the day.
Consumers sharing Black Friday and Cyber Monday content tend to be more enthusiastic about cult and indie films, as well as auto racing.
Big brands still dominate social engagement.
Apple, Amazon, and Samsung generated the most social engagement amongst Black Friday and Cyber Monday shoppers in 2015. However, Apple still managed to rack up nearly twice the engagement of Samsung.
Interested in learning more about holiday shoppers’ interests and behaviors?
Submit this form and we’ll email you the full version of our holiday insight study which includes shopper demographic data, their specific passion points, and top performing brands. Or email us at firstname.lastname@example.org for more information.