What You Need to Know About Changing Consumer Behavior During COVID-19

ShareThis data captures real human behavior directly from content sources across the open web. With that comes a unique ability to provide key insights into how consumer activity is changing as a result of the novel coronavirus (COVID-19). 

Below are the top trends we’re seeing across categories based on content engagement and interaction, captured from over 600M global web pages where ShareThis tools are used. 

Note: Trending topics are based on online activity in March 2020 vs. March 2019. 

Auto

While auto sales are likely to be impacted in the short-term, pent-up auto demand is expected as normalcy returns. There are already indicators about what buyers are looking for, with demand for SUVs and electric vehicles expected to continue. 

274%

Trucks & SUVs

123%

Electric & Plug-In Vehicles

106%

Hybrid Vehicles

102%

Shopping or Buying

Shopping

Even though brick & mortar locations are closed, consumers continue to shop online with an eye towards discounts, household goods, and athleisure.

231%

Discount & Outlet Stores

105%

Athletic Apparel

54%

Cleaning Supplies

46%

Grocery Stores

Technology

From the sudden imperative to work from home to managing children’s educational needs, consumers are turning to technology for help.

269%

Educational Software

266%

File Hosting & Sharing

180%

Enterprise Technology

85%

Webcams

Recreation

There’s a desire to maintain active lifestyles in the absence of gyms, even as consumers spend more time in front of screens and look for comfort in good meals and treats.

119%

Fitness Equipment & Accessories

117%

Dessert Recipes

41%

Gardening & Landscaping

31%

Video Games

Finance & Business

Consumers are looking for information on loans and debt as economic fears rise, while also trying to navigate a volatile business and investing landscape.

202%

Debt Management

112%

Loans

92%

Commercial Lending

60%

Investing

ShareThis can help unlock consumer intent and interest even in a rapidly changing environment. Our data solutions and audience segments can help you reach the right consumers at the right time.