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Trends
Summer CPG Trends Reflect Desire Over Necessity
Consumer packaged goods have had a wild ride over the course of the pandemic. But what... 5m read
Website
Beginner’s Guide to Cost Per Click (CPC): How to Calculate CPC & Lower CPC Costs
As a business owner, you'll see metrics galore when it comes to advertising, including something called... 5m read
Consumer product goods in a warehouse
Data
Is Your CPG Brand Ready for One-to-One Marketing 2.0?
At this point, most CPG brands know that the perfect timing is key. You want to... 5m read
Website
Free Keyword Tools: The Best Free Keyword Tools for Keyword Research
Many marketers will have you believe that you need to pay hefty subscription fees for a... 5m read
Social Media
Facebook Live 101: How to Use Facebook Live for Your Business
Facebook Live joined the streaming scene back in 2016, and it's only gained popularity since. Not... 5m read
Target button on a keyboard
Data
5 Ways Real-Time Data Can Help Calibrate Your Targeting
Targeting can make or break your campaign; target the wrong person, or even target the right... 5m read
Website
Beginner’s Guide to Geotargeting
Ad targeting is getting more and more advanced all the time, allowing you to segment customer... 5m read
Website
The 50 Best Call to Action Examples (and Why They Work)
Effective marketing is all about influencing customer behavior. The most effective brand materials will convey a... 22m read
Person working on a laptop
Data
How Real-Time Data is Changing the Digital Advertising Game for the Better
Every media buyer knows that data is the key to a successful campaign; the more you... 7m read
Trends
Back to School: Are Families Ready?
After a summer filled with ready-to-drink beverages and outdoor getaways, the time has come for students... 5m read
Marketing
27 Marketing & Customer Service Pros Share Their Top Tips for Calculating and Lowering Customer Churn
Every business wants to retain its customers, but there are many reasons customers churn, from poor... 29m read
Marketing
Case Study Format: What’s the Best Format for a Case Study?
When you want a new way to position your company as the solution your customers need,... 5m read
Marketing
What is Subliminal Advertising (and Should You Leverage It for Your Brand)?
You turn the TV off and suddenly you're in the mood for a meal at your... 5m read
Marketing
Beginner’s Guide to Explainer Videos
With a website, social media channels, and an email strategy in place, you're still only a... 5m read
Website
Beginner’s Guide to Display Ads
Digital advertising is one of many ways you can take your marketing to another level and... 5m read
News
Adapting to The Pandemic, The Cookieless Landscape, and Beyond (The Drum)
In the spring of 2020, consumer interests changed drastically overnight — topics such as healthcare boomed... 1m read
Social Media
50 Best Facebook Ads (And What You Can Learn From Them)
With nearly 2 billion active users, Facebook is one of the world's largest and most successful... 20m read
Social Media
23 Digital Marketers & YouTube Marketing Experts Share Their Favorite Examples of Smart Brands Growing YouTube Subscribers
Building a following of loyal YouTube subscribers is hard work. With more than 31 million YouTube... 20m read
Trends
Streaming Trends in the CTV Landscape
Everyone knows Netflix is king in the streaming space. Will any service ever catch up? In... 5m read
Marketing
Digital Shopping Cart Abandonment: How to Reduce Cart Abandonment and Boost Sales
Did you know that about eight out of ten customers who add your products to their... 5m read
Row of colorful cocktails with straws
Trends
Alcohol Trends: Cocktails-To-Go or “Go-Tails” Are Making a Splash this Summer
The summer season has arrived and after a year of hesitation, the world is slowly stepping... 4m read
Marketing
What Is Brand Awareness? 6 Tips and Best Practices to Build a Solid Brand
Building a brand is so much more than finding the perfect name and brand colors. Your... 5m read
Marketing
What Is Direct Response Marketing? 5 Tips and Best Practices
Advertising has always been at the front and center of everything we do, whether it's checking... 5m read
Website
Ad Copy Tips, Best Practices, and Examples
Ask any marketing expert, and they'll probably tell you that sprucing up your ad copy is... 6m read
Marketing
What Are the Best Times to Send Emails for the Best Open Rates and Clicks?
As the owner of an email newsletter, you probably send out emails several times a week,... 5m read
White Car Driving into the Sunset
Trends
Polk Takes ShareThis Auto Audiences for a Test Drive
In a first-of-its-kind study, Polk Demand Signals by IHS Markit were used to measure a cross-section... 3m read
Marketing
What are Banner Ads? Tips, Best Practices, and Examples
Today's websites display different forms of advertising, like pop-up ads, in-feed ads, and video ads. And... 6m read
Marketing
12 Types of Survey Questions: Best Practices, Tips & Examples
With so many excellent survey platforms available, it's easier than ever to conduct market research online... 20m read
Website
30 Blogging Pros & Digital Marketing Experts Share Their Favorite Examples of Six-Figure (or Higher) Businesses Built on Blogging
Many fledgling bloggers dream of earning a full-time income from their blog and making a living... 24m read
Marketing
How to Create a Mobile Popup: Best Practices, Tips & Examples
Imagine: You’re browsing your favorite news sites from your phone as you grab a cup of... 5m read
Website
GDPR for Small Businesses: What SMBs Need to Know
The General Data Protection Regulation (GDPR) is a piece of legislation heard 'round the world, even... 5m read
Website
50 Effective Popup Ads Strategies You Can Replicate for Success
Having an effective popup ads strategy is one of the best ways to both engage and... 24m read
Trends
Travel Category Growth: Global Trends and Predictions
Over the last year, the travel industry has seen the lowest of lows while the world... 3m read
Website
29 Digital Marketing Pros Reveal the Biggest Mistakes You Can Make When Developing a Registration Form
Developing a registration form for your website can be overwhelming. How much information should you ask... 26m read
Website
WordPress GDPR Compliance: Everything You Need to Know
The General Protection Data Regulation (GDPR) is something you’re probably familiar with now as a website... 5m read
News
ShareThis Announces its Atlas Global ID Solution for the Open Web
Industry disruption always creates uncertainty and prompts major shifts in strategy and innovation, but active players... 2m read
Marketing
What are the 4 Ps of Marketing?
When you’re selling products or services, there are about 1,001 ways to market them. From blogging... 5m read
News
What Google’s Cookie Phase-Out Means for the Open Web (AW360)
Google's announcement that it plans to phase out the use of cookies — and that it... 2m read
Website
Google Analytics GDPR Compliance: Is Google Analytics GDPR Compliant?
By now, you’ve probably heard all about GDPR, or the General Data Protection Regulation. This law,... 5m read
Website
What is Digital Strategy? Framework & Examples
Digital strategy is the set of steps you follow to transition your business practices into the... 5m read
Trends
How Retail Has Evolved Through the Pandemic
We’ve reached the grim anniversary of one year since the COVID-19 pandemic first hit us, and... 4m read
Website
25 Digital Marketing Experts Share Their Top Tips for Optimizing Popups
We've all encountered popups at one time or another. Popups run the gamut from large, annoying... 23m read
Trends
Data For Good: Standing Against AAPI Hate, Honoring Black History, and Celebrating All Genders
Diversity, equity, and inclusion should always be top-of-mind, no matter the time of year, no matter... 3m read
Website
50 Best Contact Form Design Examples
Having a contact form on your website is one of the most effective ways to engage... 18m read
Marketing
Email Marketing Strategy 101: 9 Proven Email Strategies
Have you committed to growing a solid email list to help your business bloom? Great, because... 6m read
Website
How to Be GDPR Compliant in 2022: A GDPR Checklist for Businesses
Owning a business comes with a seemingly never-ending checklist of important tasks to keep in mind,... 5m read
Trends
Seeking Sustainability: Observing an Eco-Friendly Audience
With Earth Day on the horizon (mark your calendar, Earth Day is April 22nd!), we decided... 2m read
Website
What are UTM Parameters (and How Do You Use Them)?
Check out an affiliate link or tracking URL, and you’ll come across a string of code... 5m read
News
ShareThis Expands Partnership With POWR to Include Form Builder and Popup Tools
Back in August of last year, we partnered up with POWR, a leading all-in-one lead collection... 2m read
Website
8 Google Analytics Dashboards for Marketers
Google Analytics is a must-have tool for any marketer. From telling you more about where your... 5m read
News
The Importance of Data Quality During the Identity Resolution Evolution & Other Changes Emerging in 2021 (Neutronian)
The world is shifting, both in the real world and online. COVID-19 posed unique challenges, having... 1m read
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