Blog: Social, Marketing, Website, Data, Trends, and News - ShareThis

The Era of Data Privacy Laws: A Comprehensive Guide for Advertisers

We’re releasing 9 new share buttons, making it easier for you to reach a wider audience and drive more traffic to your website. We’ve added new channels including Outlook which will enable you...

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News
Feb 6
ShareThis Partners with Yahoo’s ConnectID to Scale Cookieless Identity Solutions
Data
Sep 27
Everyone’s Talking About Customer Data Platforms (CDPs): Here’s Why
News
Sep 19
Introducing Smarter Share Buttons to Accelerate Your Sharing and Website Engagement
Trends
Jan 25
With Adoption Interest Slowing, Pet Owners Focus on Health and Longevity
Data
Feb 21
13 Inclusive Marketing Campaigns to Inspire Your 2023 Marketing Strategy
Data
Oct 19
Paid, Owned, and Earned: Why You Need a Mix of Media
News
Aug 25
Announcing New Platform Integrations for Share Buttons
Data
Dec 19
Want a Data-Driven Marketing Strategy? Follow These 5 Steps.
News
Nov 3
ShareThis and Snapchat Are Making it Easier for Web Publishers to Reach Gen Z
Data
May 3
Data Clean Rooms: What is a Data Clean Room & Its Use Cases For Marketers

Summer CPG Trends Reflect Desire Over Necessity

Consumer packaged goods have had a wild ride over the course of the pandemic. But what... 5m read

Beginner’s Guide to Cost Per Click (CPC): How to Calculate CPC & Lower CPC Costs

As a business owner, you'll see metrics galore when it comes to advertising, including something called... 5m read

Consumer product goods in a warehouse

Is Your CPG Brand Ready for One-to-One Marketing 2.0?

At this point, most CPG brands know that the perfect timing is key. You want to... 5m read

Free Keyword Tools: The Best Free Keyword Tools for Keyword Research

Many marketers will have you believe that you need to pay hefty subscription fees for a... 5m read

Facebook Live 101: How to Use Facebook Live for Your Business

Facebook Live joined the streaming scene back in 2016, and it's only gained popularity since. Not... 5m read

Target button on a keyboard

5 Ways Real-Time Data Can Help Calibrate Your Targeting

Targeting can make or break your campaign; target the wrong person, or even target the right... 5m read

Beginner’s Guide to Geotargeting

Ad targeting is getting more and more advanced all the time, allowing you to segment customer... 5m read

The 50 Best Call to Action Examples (and Why They Work)

Effective marketing is all about influencing customer behavior. The most effective brand materials will convey a... 22m read

Person working on a laptop

How Real-Time Data is Changing the Digital Advertising Game for the Better

Every media buyer knows that data is the key to a successful campaign; the more you... 7m read

Back to School: Are Families Ready?

After a summer filled with ready-to-drink beverages and outdoor getaways, the time has come for students... 5m read

27 Marketing & Customer Service Pros Share Their Top Tips for Calculating and Lowering Customer Churn

Every business wants to retain its customers, but there are many reasons customers churn, from poor... 29m read

Case Study Format: What’s the Best Format for a Case Study?

When you want a new way to position your company as the solution your customers need,... 5m read

What is Subliminal Advertising (and Should You Leverage It for Your Brand)?

You turn the TV off and suddenly you're in the mood for a meal at your... 5m read

Beginner’s Guide to Explainer Videos

With a website, social media channels, and an email strategy in place, you're still only a... 5m read

Beginner’s Guide to Display Ads

Digital advertising is one of many ways you can take your marketing to another level and... 5m read

Adapting to The Pandemic, The Cookieless Landscape, and Beyond (The Drum)

In the spring of 2020, consumer interests changed drastically overnight — topics such as healthcare boomed... 1m read

50 Best Facebook Ads (And What You Can Learn From Them)

With nearly 2 billion active users, Facebook is one of the world's largest and most successful... 20m read

23 Digital Marketers & YouTube Marketing Experts Share Their Favorite Examples of Smart Brands Growing YouTube Subscribers

Building a following of loyal YouTube subscribers is hard work. With more than 31 million YouTube... 20m read

Streaming Trends in the CTV Landscape

Everyone knows Netflix is king in the streaming space. Will any service ever catch up? In... 5m read

Digital Shopping Cart Abandonment: How to Reduce Cart Abandonment and Boost Sales

Did you know that about eight out of ten customers who add your products to their... 5m read

Row of colorful cocktails with straws

Alcohol Trends: Cocktails-To-Go or “Go-Tails” Are Making a Splash this Summer

The summer season has arrived and after a year of hesitation, the world is slowly stepping... 4m read

What Is Brand Awareness? 6 Tips and Best Practices to Build a Solid Brand

Building a brand is so much more than finding the perfect name and brand colors. Your... 5m read

What Is Direct Response Marketing? 5 Tips and Best Practices

Advertising has always been at the front and center of everything we do, whether it's checking... 5m read

Ad Copy Tips, Best Practices, and Examples

Ask any marketing expert, and they'll probably tell you that sprucing up your ad copy is... 6m read

What Are the Best Times to Send Emails for the Best Open Rates and Clicks?

As the owner of an email newsletter, you probably send out emails several times a week,... 5m read

White Car Driving into the Sunset

Polk Takes ShareThis Auto Audiences for a Test Drive

In a first-of-its-kind study, Polk Demand Signals by IHS Markit were used to measure a cross-section... 3m read

What are Banner Ads? Tips, Best Practices, and Examples

Today's websites display different forms of advertising, like pop-up ads, in-feed ads, and video ads. And... 6m read

12 Types of Survey Questions: Best Practices, Tips & Examples

With so many excellent survey platforms available, it's easier than ever to conduct market research online... 20m read

30 Blogging Pros & Digital Marketing Experts Share Their Favorite Examples of Six-Figure (or Higher) Businesses Built on Blogging

Many fledgling bloggers dream of earning a full-time income from their blog and making a living... 24m read

How to Create a Mobile Popup: Best Practices, Tips & Examples

Imagine: You’re browsing your favorite news sites from your phone as you grab a cup of... 5m read

GDPR for Small Businesses: What SMBs Need to Know

The General Data Protection Regulation (GDPR) is a piece of legislation heard 'round the world, even... 5m read

50 Effective Popup Ads Strategies You Can Replicate for Success

Having an effective popup ads strategy is one of the best ways to both engage and... 24m read

Travel Category Growth: Global Trends and Predictions

Over the last year, the travel industry has seen the lowest of lows while the world... 3m read

29 Digital Marketing Pros Reveal the Biggest Mistakes You Can Make When Developing a Registration Form

Developing a registration form for your website can be overwhelming. How much information should you ask... 26m read

WordPress GDPR Compliance: Everything You Need to Know

The General Protection Data Regulation (GDPR) is something you’re probably familiar with now as a website... 5m read

ShareThis Announces its Atlas Global ID Solution for the Open Web

Industry disruption always creates uncertainty and prompts major shifts in strategy and innovation, but active players... 2m read

What are the 4 Ps of Marketing?

When you’re selling products or services, there are about 1,001 ways to market them. From blogging... 5m read

What Google’s Cookie Phase-Out Means for the Open Web (AW360)

Google's announcement that it plans to phase out the use of cookies — and that it... 2m read

Google Analytics GDPR Compliance: Is Google Analytics GDPR Compliant?

By now, you’ve probably heard all about GDPR, or the General Data Protection Regulation. This law,... 5m read

What is Digital Strategy? Framework & Examples

Digital strategy is the set of steps you follow to transition your business practices into the... 5m read

How Retail Has Evolved Through the Pandemic

We’ve reached the grim anniversary of one year since the COVID-19 pandemic first hit us, and... 4m read

25 Digital Marketing Experts Share Their Top Tips for Optimizing Popups

We've all encountered popups at one time or another. Popups run the gamut from large, annoying... 23m read

Data For Good: Standing Against AAPI Hate, Honoring Black History, and Celebrating All Genders

Diversity, equity, and inclusion should always be top-of-mind, no matter the time of year, no matter... 3m read

50 Best Contact Form Design Examples

Having a contact form on your website is one of the most effective ways to engage... 18m read

Email Marketing Strategy 101: 9 Proven Email Strategies

Have you committed to growing a solid email list to help your business bloom? Great, because... 6m read

How to Be GDPR Compliant in 2022: A GDPR Checklist for Businesses

Owning a business comes with a seemingly never-ending checklist of important tasks to keep in mind,... 5m read

Seeking Sustainability: Observing an Eco-Friendly Audience

With Earth Day on the horizon (mark your calendar, Earth Day is April 22nd!), we decided... 2m read

What are UTM Parameters (and How Do You Use Them)?

Check out an affiliate link or tracking URL, and you’ll come across a string of code... 5m read

ShareThis Expands Partnership With POWR to Include Form Builder and Popup Tools

Back in August of last year, we partnered up with POWR, a leading all-in-one lead collection... 2m read

8 Google Analytics Dashboards for Marketers

Google Analytics is a must-have tool for any marketer. From telling you more about where your... 5m read

The Importance of Data Quality During the Identity Resolution Evolution & Other Changes Emerging in 2021 (Neutronian)

The world is shifting, both in the real world and online. COVID-19 posed unique challenges, having... 1m read

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