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Marketing
50 Best Email Subject Lines to Boost Open Rates
Email marketing is one of the best ways to develop long-term relationships with an audience. In... 23m read
Trends
Pandemic Music Trends: What’s Changed?
Music can make a good day great, a bad day tolerable, and turn a group of... 6m read
Website
Beginner’s Guide to Long Tail Keywords: How to Use Long Tail Keywords for SEO
There's a lot to consider when optimizing your website and pages for search engines. For instance,... 5m read
How to Use Customer Modeling to Improve ROI
Data
How to Use Customer Modeling to Improve ROI
Introduction ROI—return on investment—you could say it’s like winning an Oscar for Upper Funnel Marketing. And... 7m read
Social Media
Beginner’s Guide to Instagram Filters
Since the beginning of Instagram, filters have existed on the app to give a whole new... 5m read
Marketing
How to Advertise Your Business: 8 Best Ways in 2022
Figuring out the best avenues for advertising your business might seem overwhelming, as numerous options are... 5m read
Marketing
30 Marketing Pros Share Their Favorite Guerilla Marketing Tips & Examples
Guerilla marketing appeals to many businesses because it typically relies on no-cost or low-cost marketing ideas,... 24m read
What is Email Hashing
Data
What is Email Hashing? The Importance of Hashed Email for Future Success
Introduction With the cookieless future set to arrive now in 2023—when Chrome (and 60% of the... 5m read
Marketing
The 50 Best Free Digital Marketing Courses
Digital marketing today requires a diverse knowledge of several disciplines including social media, content marketing, and... 21m read
Social Media
How to Get Followers on Twitter (10 Simple Tips)
Twitter is perfect for getting personal with your audience, engaging with them and their content, and... 6m read
US Healthcare Industry Part 2
Data
U.S. Healthcare Industry Part 2: How to Use Behavioral Data to Target HCPs
Introduction This blog post delves into the ways that pharmaceutical companies, medical device manufacturers and other... 7m read
Social Media
How to Advertise on Instagram
Instagram is continuing to climb upward in popularity with no signs of slowing down. According to... 5m read
US Healthcare Industry Part 1
Data
U.S. Healthcare Industry Part 1: How to Use Behavioral Data for Customer Acquisition
Introduction This blog post delves into the ways that pharmaceutical companies, medical device manufacturers and other... 5m read
News
New Share and Follow Button Features: Color Customization and Additional Language Options
Since ShareThis pioneered share buttons nearly 15 years ago, we have been on a mission to... 2m read
Social Media
How to Get More Subscribers on YouTube
It's self-explanatory why getting more subscribers on YouTube can significantly boost how many people see your... 6m read
Social Media
How to Use Snapchat: A Beginner’s Guide
Snapchat is a widely used social media platform that blends socialization with privacy, depending on how... 5m read
Trends
Tis the Season to Shop Early: How COVID and the Global Shipping Crisis Will Impact Holiday Consumer Behavior
Christmas might come early this year—or later, depending on when you choose to shop. Due to... 6m read
TV with AI and Machine Learning
Data
The Role of AI and Machine Learning in Acquiring High LTV Customers
AI is the Marketer’s Secret Weapon Every CMO is under pressure to demonstrate business outcomes for... 5m read
Marketing
50 Best Email Examples (and Why They Work)
It's often stated that an email list is one of the most valuable marketing tools that... 19m read
Social Media
Free Social Media Management Tools: The Best Social Media Management Tools to Manage Your Campaigns
Getting your brand in front of social media users can make it explode in the best... 5m read
News
ShareThis and Snapchat Are Making it Easier for Web Publishers to Reach Gen Z
It’s now easier than ever to bring website content into Snapchat.  ShareThis and Snapchat have partnered... 2m read
Website
28 Digital Marketing Experts Share the Most Important Things to Understand about Calculating and Improving Conversion Rate
Conversion rates are an essential performance metric for many businesses. Whether you're converting leads to customers,... 28m read
Social Media
How to Sell on Instagram (in 5 Simple Steps)
Instagram began as an understated social media platform where users could display their most beautiful photos... 5m read
What is a Data Clean Room & Its Use Cases?
Data
Data Clean Rooms: What is a Data Clean Room & Its Use Cases?
Why is Everybody Talking About Data Clean Rooms These Days? Everybody is talking about data clean... 7m read
Website
How to Advertise on Google: A Complete Beginner’s Guide
When you hear people talking about advertising their businesses online, two places to advertise probably come... 5m read
Person watching TV on Ipad
Data
How to Leverage Addressable TV
While everyone talks about the way the pandemic accelerated 10 years of ecommerce growth into just... 6m read
Computer and Puzzle Peice
News
Piecing Together a Holistic Consumer Picture with AI (TechCrunch)
A brand’s top priority should be building meaningful relationships with its consumers. Instead, brands are finding... 1m read
Mapping Customer Journeys
Data
Campaign Optimization: How Mapping Customer Behavior Can Help You Test and Automate Your Message
Real-time data, such as searches, page views, clicks and shares offer strong signals of user behavior.... 5m read
Website
26 Marketing Pros Share the Most Important Considerations to Keep in Mind When Getting Started with Chatbots
Chatbots have become an essential marketing and customer service tool for businesses of all sizes. With... 24m read
Hands together in the shape of a Heart
News
ShareThis Gives Back
In 2020, ShareThis established ‘ShareThis Cares’, an employee-lead program focused on promoting equality for all members... 5m read
News
ShareThis Named among Fortune’s Best Small Workplaces for 2021 by Great Place to Work
We’re proud to be recognized by our employees as one of Fortune’s 2021 Best Small Workplaces.... 2m read
Marketing
50 Great Copywriting Examples (and Why They Work)
Copywriting can often be an underappreciated part of website design, content marketing, and even social media... 20m read
Trends
Summer CPG Trends Reflect Desire Over Necessity
Consumer packaged goods have had a wild ride over the course of the pandemic. But what... 5m read
Website
Beginner’s Guide to Cost Per Click (CPC): How to Calculate CPC & Lower CPC Costs
As a business owner, you'll see metrics galore when it comes to advertising, including something called... 5m read
Is Your CPG Brand Ready for One-to-One
Data
Is Your CPG Brand Ready for One-to-One Marketing 2.0?
At this point, most CPG brands know that the perfect timing is key. You want to... 5m read
Website
Free Keyword Tools: The Best Free Keyword Tools for Keyword Research
Many marketers will have you believe that you need to pay hefty subscription fees for a... 5m read
Social Media
Facebook Live 101: How to Use Facebook Live for Your Business
Facebook Live joined the streaming scene back in 2016, and it's only gained popularity since. Not... 5m read
Target button on a keyboard
Data
5 Ways Real-Time Data Can Help Calibrate Your Targeting
Targeting can make or break your campaign; target the wrong person, or even target the right... 5m read
Website
Beginner’s Guide to Geotargeting
Ad targeting is getting more and more advanced all the time, allowing you to segment customer... 5m read
Website
The 50 Best Call to Action Examples (and Why They Work)
Effective marketing is all about influencing customer behavior. The most effective brand materials will convey a... 22m read
How Real Time Data Is Changing
Data
How Real-Time Data is Changing the Digital Advertising Game for the Better
Every media buyer knows that data is the key to a successful campaign; the more you... 7m read
Trends
Back to School: Are Families Ready?
After a summer filled with ready-to-drink beverages and outdoor getaways, the time has come for students... 5m read
Marketing
27 Marketing & Customer Service Pros Share Their Top Tips for Calculating and Lowering Customer Churn
Every business wants to retain its customers, but there are many reasons customers churn, from poor... 29m read
Marketing
Case Study Format: What’s the Best Format for a Case Study?
When you want a new way to position your company as the solution your customers need,... 5m read
Marketing
What is Subliminal Advertising (and Should You Leverage It for Your Brand)?
You turn the TV off and suddenly you're in the mood for a meal at your... 5m read
Marketing
Beginner’s Guide to Explainer Videos
With a website, social media channels, and an email strategy in place, you're still only a... 5m read
Website
Beginner’s Guide to Display Ads
Digital advertising is one of many ways you can take your marketing to another level and... 5m read
News
Adapting to The Pandemic, The Cookieless Landscape, and Beyond (The Drum)
In the spring of 2020, consumer interests changed drastically overnight — topics such as healthcare boomed... 1m read
Social Media
50 Best Facebook Ads (And What You Can Learn From Them)
With nearly 2 billion active users, Facebook is one of the world's largest and most successful... 20m read
Social Media
23 Digital Marketers & YouTube Marketing Experts Share Their Favorite Examples of Smart Brands Growing YouTube Subscribers
Building a following of loyal YouTube subscribers is hard work. With more than 31 million YouTube... 20m read
Trends
Streaming Trends in the CTV Landscape
Everyone knows Netflix is king in the streaming space. Will any service ever catch up? In... 5m read
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