Figuring out the best avenues for advertising your business might seem overwhelming, as numerous options are available, both locally and online. Although many companies can still benefit from local advertising, digital advertising offers some of the best perks for modern businesses — and there are loads of methods to choose from.
How to Advertise Your Business in 2021
As you begin to advertise your business, we recommend starting with a few of the following options to get moving quickly. Choose two or three to focus on initially, and tuck the others away to use as you scale.
1. Set Up a Google My Business Profile
Screenshot via Google My Business
Google processes about 5.6 billion searches every day. If your business isn’t showing up on Google, you’re likely missing out on some viable customers.
Google My Business is free to use to showcase your business in search results. The service gives you a simple card for your business to give searchers your contact information, address, website, hours, and more. When someone searches for a business like yours in your area, Google shows your card, and potential customers get the information they need, making it one of the simplest (and most affordable) advertising options.
2. Try Paid Search Ads
Google can help advertisers in another significant way through paid search ads. These are ads that display in Google search results based on queries. For instance, someone searching for t-shirt shop Santa Fe might pull up your store’s ad targeting that and similar keywords.
One benefit of Google ads is that the average advertiser makes double what they spend on their ads. The key is to split-test a couple of ads to see which ones work the best and do keyword research to target the best keywords for your ads.
3. Advertise on Social Media
Most businesses end up on social media, but not all of them advertise on Facebook, Twitter, or even some of the newer platforms, like Tik Tok. However, it’s something to consider, as these platforms are where just about everyone hangs out online.
Facebook advertising is still one of the best, offering tons of options for businesses to get the results they want. Instagram advertising isn’t too far behind, but advertising on YouTube might be a better option for you, depending on your business.
And don’t forget LinkedIn. The platform celebrates the business-minded, and engaging with others in your industry can help you and your business stand out. You can even write articles on LinkedIn Pulse to grow your audience.
4. Respond to Press Queries
Screenshot via HARO
Journalists use sites like Help a Reporter Out (HARO) to get quotes from experts for their articles. Keep on top of queries that you or a representative of your business can respond to. Your business name will end up in the article, which could be published in a magazine, journal, or website. It’s a simple way to get your company name out there and establish yourself as an industry leader.
5. Create a Website with a Blog
One of the best ways to grow an audience right now is through your website. Search engine optimization (SEO) brings people to your website organically, and a blog is a sure-fire way to target people with SEO. Create thought-provoking, informative articles that your audience will want to read. For example, a health supplement company might write the following:
- What Supplements Should I Take for More Energy?
- Do Supplements Interfere with My Prescriptions?
- Make Sure You Get These Nutrients in Your Diet Every Day
Conduct keyword research to learn what people are searching for and, therefore, what topics to cover in your posts.
6. Market to Your Email List
If you don’t have an email list, start one now. Email marketing services and other tools make it easier than ever to create pop-ups and lead generation forms that get people to sign up. Then, you can use the service to send promotions and business news to people on your email list. With the right tactics in place, you can continuously grow your list and keep marketing directly to your audience.
7. Spread Your Name on Podcasts
There are an estimated 117.8 million podcast listeners in the United States alone in 2021. Getting in front of those audiences is essential for businesses with an online or nationwide presence. Target podcasts that your customer base would listen to. For instance, an athletic shoe brand would look for podcasts focused on strength training, working out, or fitness in general.
8. Ask for Customer Feedback
Customers want to know what other people think of your products or services before they splurge on them too, and reviews help them find out the average opinion. Use tactics that encourage customers to leave reviews, like sending email reminders to share their opinions or offering a discount in exchange for a review.
If you’re working on building your email marketing list, a good popup is key for growing your subscribers. With ShareThis’ popup builder, you can create engaging popups to build your email list, generate leads, and increase sales from your website in just minutes. It’s free to use, simple to install, and easy to customize your popups to match your brand’s look and feel.