There are currently almost 4.2 billion active email users in the world. That means that there is tons of potential to get a message to potential or current customers just by sending an email.
Using an email marketing service is one of the best ways to automate some of your email marketing to optimize your reach and conversions. The best email services let you design eye-catching emails, create campaigns, craft powerful messaging, and manage your subscribers through one convenient dashboard.
We chose some of the best email services for marketing based on features, flexibility, and customer reviews to make it easier for you to select the best email service for your needs.
Best Email Services for Marketing
Whether you’re a solopreneur, a growing startup, or a well-known business in your industry, you can benefit from using an email marketing service. Here are the best ones to consider:
ConvertKit is designed to take your audience on a journey through the sales process without making them feel like they’re being sold to. With features like custom landing page creation, sales funnel guidance, and email subscription form design, each person who visits your website can, eventually, become a customer or client.
In September 2020 alone, ConvertKit helped people send more than 1.2 billion email messages, with a deliverability rate of 99% and an average open rate of 29%.
Several customers note how happy they’ve been after switching to ConvertKit from other email marketing services. For example, Ben T. explained to Capterra that he switched from AWeber after a serious glitch harmed his product launch. “The move to ConvertKit was smooth, and I wish I’d done it years ago 0150 the cost is slightly lower, too, for my 10,000 subscribers.”
For eCommerce business owners, Drip is a favorite. The company has provided services to businesses like Trivago, The Spice House, Silhouette, and Universal Audio.
The CRM system gives you details about your customers’ behavior and automates some processes based on that behavior. Users love its pricing, seamless and straightforward interface, and third-party integrations that keep systems working together. Small business owner Mat O’Flynn says, “Drip makes email marketing easy with drag and drop email templates, dynamic workflows and personalization that allows you to talk to the right person [at] the right time.”
AWeber is an email marketing service focused on growing small businesses. The company states that, to date, it’s helped over one million small businesses achieve their email marketing goals. In a review submitted to Capterra, AWeber user Fabian D. says, “Aweber provides great email templates with superb integration with other top tier programs. It even offers email marketing training and split testing functionality.”
In July 2020, AWeber also announced a 100% free version for small business owners to market to a list of up to 500 subscribers. The free version includes 3,000 emails a month, a drag-and-drop builder, landing page creation, and more. Opt for the paid version for advanced analytics, webpage tracking, and sign-up form split testing.
With a convenient app to manage your emails on-the-go, an updated pop-up builder, and tons of handy tools for email marketing, MailerLite is another service worth considering. Customers also love the responsive customer support team, praising it for its professionalism and helpfulness.
Debbie F., who wrote a review of MailerLite for Capterra, says, “I like that there are tutorials on just about everything, and customer support is very quick to respond when I have an issue.”
Mailchimp was one of the pioneers of email marketing, and its recent recognition as one of the Best Software Companies of 2020 by G2 confirms that it’s still a favorite. Start with a free plan for up to 2,000 contacts or pay monthly for custom branding, A/B testing, behavioral targeting, and comparative reporting.
Fredrick Doss, M.A., scored Mailchimp with a 10/10 on TrustRadius, where he mentions that the service’s affordability alone is a significant bonus. Additionally, Doss says, “It is extremely user-friendly, and the capabilities for data collection are extremely valuable, especially if you integrate with Google Analytics.”
For more than 20 years, Constant Contact has helped small businesses in a range of industries grow. Now, it partners with marketing agencies, technology companies, organizations, schools, and more, for mutual growth through revenue sharing and affiliate marketing.
Constant Contact moves beyond just email marketing with eCommerce tools, SEO tools, Google Ads management, and other features to add value to its service. Users like Josie R. enjoy its ease-of-use when targeting subscribers who don’t open emails: “I love their ‘resend to non-openers’ feature. We’ve seen big improvements in our overall open rate on email campaigns using this feature.”
HubSpot provides a comprehensive inbound marketing hub for businesses of all sizes. Included in its features are email marketing tools that help you manage contacts, create forms, and analyze traffic. When you sign up for a free or paid plan, you’ll have access to the same tools that more than 86,000 other people use, including over 500 integrations, customer service software, and sales CRM software.
Oakland Harley-Davidson, a HubSpot marketing user, saw a 48% increase in contacts and a 24% increase in sales after using HubSpot analytics tools to optimize their messaging for customers, both new and old.
Asheton F. also appreciates HubSpot’s intuitiveness when it comes to marketing to people in different buying stages, noting, “The most convenient thing about HubSpot is the ability for our Sales & Marketing teams to be able to track all the different actions our customers are taking during the buying process as well as post-purchase.”
Choosing the Best Email Service for You
Each of the above email marketing services is an excellent option for most business owners and publishers. The best email service for you is one that can grow with you in terms of features and subscriber needs while remaining affordable.
Take advantage of free demos, which most email marketing services offer. Spend a week or two with each to test their features and determine how they’ll cater to your subscriber list.
Want to leverage email to boost brand awareness and expand your audience effortlessly? Install our email share button to make it easy for your audience to share your content with their friends and family via email – all with a single click!