Adapting to The Pandemic, The Cookieless Landscape, and Beyond (The Drum)

In the spring of 2020, consumer interests changed drastically overnight — topics such as healthcare boomed while industries such as travel collapsed — and marketers were quick to pivot to the new demand. With the online world busier than ever and data solutions popping up left and right to resolve the cookieless transition, marketers will need to pivot once again and reconsider how they gather insights and leverage consented data to scale their holistic strategies. 

Eyeota CEO and Co-Founder, Kristina Prokop and Michael Gorman, SVP of Product and Marketing at ShareThis, discuss how consumer behavior has morphed throughout the last year, how this has influenced the way brands use data, and how marketers should look ahead during these changing times in their Audience Data Session on The Drum. Watch to learn more about how Eyeota and ShareThis are working together to find solutions to the identity and cookieless landscape and how marketers should prepare for the road ahead. 

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ShareThis website tools, plugins, and apps are used by over 3 million websites to drive consumer engagement and traffic, capturing sentiments of people across the internet. These signals are observed and processed to better understand people, making social data actionable for any business that requires a holistic view of people or customers.

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As a pioneer in the industry, ShareThis has powered human connections through free engagement and growth tools since 2007. Over 3 million publishers leverage ShareThis’ website tools to reach their marketing goals whether they want to amplify their website traffic or social following.