LinkedIn Analytics is a helpful tool for LinkedIn creators to measure their visibility, content reach, and other metrics on the platform. LinkedIn users can get insights from LinkedIn Analytics for their profiles or business pages.
In this LinkedIn Analytics guide, we cover the following topics:
- What is LinkedIn Analytics?
- LinkedIn Analytics Metrics
- How to Use LinkedIn Analytics
- Incorporating LinkedIn Analytics into Your Strategy
- Frequently Asked Questions about LinkedIn Analytics
What Is LinkedIn Analytics?
LinkedIn Analytics is a data monitoring tool built into LinkedIn that allows users to see key metrics about their LinkedIn performance, such as post reach or profile viewers. Although casual LinkedIn users may not have much need for LinkedIn Analytics, those that use the platform as part of their overall marketing strategy can likely find it helpful.
Most often, LinkedIn creators use the platform’s analytics to inform their content strategies. Thoughtful LinkedIn posts crafted to gain attention from ideal clientele could help generate new leads. For tips on creating compelling content that performs well on LinkedIn, check out this video from Social Media Examiner:
Officially launched in May 2003, LinkedIn is now two decades old, making it one of the oldest social media platforms. Still, it maintains a large active user base, with more than 950 million members spanning 200 countries and regions around the world.
Image via LinkedIn
Whether you’re marketing your small business, looking for a side hustle or second act, or managing social media marketing for your company, LinkedIn can be a valuable platform for networking, connecting with industry thought leaders, and reaching and engaging a target audience. Knowing how to use LinkedIn analytics to your advantage will help you get the most from the platform.
LinkedIn Analytics Metrics
LinkedIn Analytics provides metrics for personal profiles and business pages. Users can see the following metrics for their personal profiles:
- Followers: The number of people who have followed your profile over a period, including some key demographics, like their job titles and company sizes.
- Profile viewers: How many people have and who has viewed your profile over a specific period.
- Search appearances: The number of searches you’ve appeared in, companies searchers work for, and other relevant information.
- Post impressions: Gives insight into the performance of your LinkedIn posts, including a snapshot of your top performers and a graph of your content performance over time. Clicking on an individual post will also display metrics for that post, like viewer demographics, post reach, and number of engagements.
Screenshot via LinkedIn
In addition to content and traffic metrics similar to those you’ll find for a personal profile, business pages can view the following LinkedIn Analytics metrics:
- Leads: Insights related to the people who have filled out lead generation forms through your company page.
- Career metrics: Learn more about the people who have engaged with your career pages on LinkedIn, like applicant behavior and talent flows.
- Competitors: Find out how your page stacks up to the competition by viewing data about trending competitor posts or comparing your follower metrics with that of similar companies.
How to Use LinkedIn Analytics
To access LinkedIn Analytics, you’ll need to have Creator Mode turned on. Log into your LinkedIn account. Then, click on your profile picture in the top right-hand corner of the screen, and tap the View Profile button. Find the Resources section to turn Creator Mode on.
Above your profile is an Analytics section that you can click to see your full analytics. You can also view your past content posts to see their data.
For analytics of your company’s page, first switch to your page admin view. Then, in the left menu, click Analytics. From there, you can choose a metric category to view.
Incorporating LinkedIn Analytics Into Your Strategy
LinkedIn Analytics is best for LinkedIn users looking to expand their networks to generate lasting partnerships with like-minded professionals and leads.
LinkedIn is content-heavy, so its analytics lean primarily toward increasing your presence on LinkedIn. Through your analytics, you can learn more about the audience you currently reach with your content and profile or company page to determine whether you need to make changes or keep doing what you’re doing to target your ideal followers.
Checking LinkedIn Analytics at least once a week is a good starting point for fostering a content strategy on LinkedIn. You can also boost your strategy by adding a LinkedIn share button to your website to encourage visitors to share your content to their LinkedIn feeds.
Frequently Asked Questions About LinkedIn Analytics
Can I disable LinkedIn Analytics?
Yes, you can disable LinkedIn Analytics by turning off Creator Mode. To do this, visit your LinkedIn profile and find the Creator Mode setting in the Resources section. Keep in mind that turning off Creator Mode doesn’t stop LinkedIn from tracking and storing your analytics. Turning on Creator Mode once again will allow you to view your analytics.
Is LinkedIn Analytics free?
Yes, LinkedIn Analytics is free to use for both individual creators and companies with LinkedIn pages.
Who should use LinkedIn Analytics?
LinkedIn Analytics can be helpful for anyone who markets using LinkedIn. The tool offers helpful analytics to learn more about your content and who interacts with it, allowing you to tailor your content to your ideal audience.
How far back can you see LinkedIn Analytics?
The length of time LinkedIn tracks analytics depends on your content type. For example, article content tracks for 730 days, while video content tracks for 180 days. However, other content types, like single-image posts or text-only posts can track data for up to 1,000 days.