Insights Archives - ShareThis

Sustainable food production

Consumers Consider Agriculture and Energy To Be Key Elements For Limiting Climate Change

ShareThis observed energy use, food production, and efforts to limit global warming standing out in our data when it comes to sustainability. The global ShareThis population is paying close attention to companies that...

Auto trends 2023

Electric Vehicle Adoption Depends on Affordable and Accessible Solutions

The electric vehicle (EV) industry is divided into two major markets—mass-market vehicles and luxury vehicles. Consumers... 7m read

With Adoption Interest Slowing, Pet Owners Focus on Health and Longevity

The Covid-19 pandemic has had far-reaching effects. While reverberations in industries such as medicine and travel... 4m read

Education Is Facing A Reckoning

The Covid-19 pandemic has made its mark on many of our social institutions, and education is... 5m read

Holiday Consumer Insights 2022

Inflation and Rising Costs Put Holiday Spending On Hold

The economy has been making headlines for good reason—inflation is a major national issue affecting the... 6m read

Consumer Product Goods Trends (CPG)

Essential Consumer Product Choices Are Influenced by Daunting Climate and Inflation Concerns

Consumer behavior can be volatile—anyone who has seen rows of empty shelves at the grocery store... 7m read

Housing Market Trends 2022

The Housing Market is Back on Ground Level

In the last few years, the housing market has been quite the roller coaster. As it... 4m read

Political Trends 2022

Hot-Button Issues Are The Key to Political Traction

People are more interested in politics than ever these days, and it definitely shows up in... 5m read

Travel Trends in 2022

Chaos in the Travel Industry is Fueling Public Opinion

After years of travel restrictions, many people are ready to get out of the house for... 5m read

Consumers are trending between affordable and trendy for Back to School retail.

Back to School is a Battle Between the Trendy and the Affordable

As our audiences prepare to go back to school this fall—whether themselves or their children—consumers are... 5m read

Consumers are trending on the healthy side for food and beverage

Food & Beverage Consumers Are More Health-Conscious Than Ever Before

If there’s anything we’ve come to treasure more over the last few years, it’s our health,... 4m read

How the Auto Industry Can Address Consumers’ Changing Relationships With Cars

Like so many things in our day-to-day lives, the COVID-19 pandemic has changed the way people... 4m read

Mixture of Pharmacy Pills and Medications

Pharma: The Importance of Prescription Accessibility

Hidden behind the ups and downs of the COVID-19 pandemic, health issues in general have not... 4m read

Crowd of people with masks

Two Years of COVID: Positive Trends in Human Behavior

Two years after the initial pandemic lockdowns, COVID has instigated its share of societal changes for... 6m read

Connecting the Dots

An Entrepreneurship Boom is Personalizing B2B Solutions

The business world has changed in the wake of the COVID-19 pandemic, affecting the way many... 5m read

Political Priorities in Finance: The Public is Asking for Big Changes

From new government spending plans to supply chain interruptions, the financial world has experienced its share... 7m read

2021 Year in Review

2021 Year in Review: The Topics that Topped the Charts

We’re coming to the end of 2021, and it’s time to take a look at the... 6m read

Makeup brushes, color pallets, and foundation

Beauty Glow Up: Trends, Products, and Brands Having a Moment

They say, “fashion is always changing,” and the beauty industry is just as volatile. Keeping up... 7m read

Pandemic Music Trends: What’s Changed?

Music can make a good day great, a bad day tolerable, and turn a group of... 6m read

Tis the Season to Shop Early: How COVID and the Global Shipping Crisis Will Impact Holiday Consumer Behavior

Christmas might come early this year—or later, depending on when you choose to shop. Due to... 6m read

Summer CPG Trends Reflect Desire Over Necessity

Consumer packaged goods have had a wild ride over the course of the pandemic. But what... 5m read

Back to School: Are Families Ready?

After a summer filled with ready-to-drink beverages and outdoor getaways, the time has come for students... 5m read

Streaming Trends in the CTV Landscape

Everyone knows Netflix is king in the streaming space. Will any service ever catch up? In... 5m read

Row of colorful cocktails with straws

Alcohol Trends: Cocktails-To-Go or “Go-Tails” Are Making a Splash this Summer

The summer season has arrived and after a year of hesitation, the world is slowly stepping... 4m read

White Car Driving into the Sunset

Polk Takes ShareThis Auto Audiences for a Test Drive

In a first-of-its-kind study, Polk Demand Signals by IHS Markit were used to measure a cross-section... 3m read

Travel Category Growth: Global Trends and Predictions

Over the last year, the travel industry has seen the lowest of lows while the world... 3m read

How Retail Has Evolved Through the Pandemic

We’ve reached the grim anniversary of one year since the COVID-19 pandemic first hit us, and... 4m read

Data For Good: Standing Against AAPI Hate, Honoring Black History, and Celebrating All Genders

Diversity, equity, and inclusion should always be top-of-mind, no matter the time of year, no matter... 3m read

Seeking Sustainability: Observing an Eco-Friendly Audience

With Earth Day on the horizon (mark your calendar, Earth Day is April 22nd!), we decided... 2m read

The 2021 Home Trends Winning Over Online Engagement

How can you make your home functional, comfortable, and enjoyable as a living space, office, gym,... 3m read

Voter Engagement: Key Insights and Resources

The right to vote is the foundation of any democracy. Regardless of what side of the... 2m read

Where Consumer Interest is Surging, Stabilizing, and Lagging Right Now

A look at content engagement patterns reveals higher consumer interest in some categories than even before... 2m read

Key Insights into Streaming TV Users at a Time of Rapid Growth

Note: The insights below are based on U.S. online activity within the ShareThis network, from February... 2m read

How Consumers are Adapting to a New Normal

As consumers settle into something of a routine and adapt to current social distancing measures, ShareThis... 2m read

Automotive Interest Rises for Some Brands and Categories Indicating a Pent up Demand

With Shelter-in-Place mandates across the majority of the country, product categories like automotive sales will likely... 2m read

What You Need to Know About Changing Consumer Behavior During COVID-19

ShareThis data captures real human behavior directly from content sources across the open web. With that... 2m read

ShareThis 2019 Year In Review

From the TV hit Stranger Things to a resurgence in national parks as travel destinations, here is a... 1m read

ShareThis 2018 Year In Review

Our 2018 Year In Review recaps some of the best and worst moments of this unforgettable... 4m read

Valentine's Day Marketing Campaigns

Which Valentine’s Day Marketing Channels & Ideas Really Work?

Love is in the air – and on the internet. From couples to singles, many people... 7m read

ShareThis 2017 Year In Review

A Year in Share 2017 surprised us all. It was the year of unprecedented sports wins,... 4m read

Inside the World of Private Sharing and Dark Social

We’ve been stuck in an age of oversharing. Everything from your high school yearbook photo to... 3m read

BackToSchoolFeature

When Summer Ends, School Begins – Meet the Back to School Shoppers

Summer’s on the way — and that means Back to School season will be here before... 3m read

Mothers Fathers Feature

Spring Holiday Insights: Mother’s Day & Father’s Day

Every year, Americans spend billions on Mother’s Day and Father’s Day gifts. According to the National... 3m read

ShareThis 2016 Year in Review

2016 has come and gone. In it’s wake, our esteemed data wranglers mined a few interesting nuggets... 3m read

Five Things You Should Know About Black Friday and Cyber Monday Shoppers

Black Friday shoppers plan ahead. Cyber Monday shoppers wait until the last minute. Black Friday shoppers... 2m read

Results: 44 out of 45