Consumer Trends

Streaming Trends in the CTV Landscape

Everyone knows Netflix is king in the streaming space. Will any service ever catch up? In recent years, innovations by HBO, Amazon Prime Video, Hulu, and Disney+ have earned them favorable positions in the streaming...
5m read
CPG
Alcohol Trends: Cocktails-To-Go or “Go-Tails” Are Making a Splash this Summer
The summer season has arrived and after a year of hesitation, the world is slowly stepping... 4m read
Data Solutions
Polk Takes ShareThis Auto Audiences for a Test Drive
In a first-of-its-kind study, Polk Demand Signals by IHS Markit were used to measure a cross-section... 3m read
Consumer Trends
Travel Category Growth: Global Trends and Predictions
Over the last year, the travel industry has seen the lowest of lows while the world... 3m read
Consumer Trends
How Retail Has Evolved Through the Pandemic
We’ve reached the grim anniversary of one year since the COVID-19 pandemic first hit us, and... 4m read
Consumer Trends
Data For Good: Standing Against AAPI Hate, Honoring Black History, and Celebrating All Genders
Diversity, equity, and inclusion should always be top-of-mind, no matter the time of year, no matter... 3m read
CPG
Seeking Sustainability: Observing an Eco-Friendly Audience
With Earth Day on the horizon (mark your calendar, Earth Day is April 22nd!), we decided... 2m read
Insights
The 2021 Home Trends Winning Over Online Engagement
How can you make your home functional, comfortable, and enjoyable as a living space, office, gym,... 3m read
Politics and Society
Voter Engagement: Key Insights and Resources
The right to vote is the foundation of any democracy. Regardless of what side of the... 2m read
Consumer Trends
Where Consumer Interest is Surging, Stabilizing, and Lagging Right Now
A look at content engagement patterns reveals higher consumer interest in some categories than even before... 2m read
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