Thought Leadership

Customer Acquisition Cost: What Is CAC?

A core element of marketing is cost. To know whether you’re spending money in the right places and targeting the right audience, you look at factors like ad spend, cost per click, cost...
5m read
Thought Leadership
28 Fitness Bloggers & Blogging Pros Share the #1 Thing Bloggers Can Do to Grow Their Fitness Blog
Health and fitness is a competitive niche for bloggers, with thousands of blogs vying for those... 25m read
Thought Leadership
Pinterest Blog Tips: How to Drive Traffic with Pinterest
Pinterest can be an excellent resource for driving additional traffic to your blog or website. With... 20m read
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The Blogger’s Guide to Paid Sponsored Posts
As a blogger, you have numerous ways to make money right at your fingertips. From affiliate... 5m read
Thought Leadership
What Is Product Marketing? A 2022 Guide & Definition
You launch a product because you want people to use it. The key to making that... 5m read
Thought Leadership
28 Business Leaders & Marketing Pros Share Their Favorite Examples of Specific Breakthroughs That Led to Rapid Business Growth
We've all heard of those incredibly inspiring overnight success stories. What we often don't hear, though,... 28m read
Thought Leadership
Content Marketing Statistics: 50 Content Stats That Will Make You a Better Marketer
Content marketing today involves balancing the use of websites, blogs, social media accounts, and messaging apps... 21m read
Thought Leadership
7 Steps to a Better Content Marketing Strategy
You’ve decided to jump all in with content marketing, but you’re not sure where to begin?... 5m read
Thought Leadership
The Best Statistical Significance Calculators & How to Use Them
Measure, measure, and measure some more. As a marketer, measuring data is critical to each campaign.... 5m read
Thought Leadership
7 Best Email Services (with Reviews & Data)
There are currently almost 4.2 billion active email users in the world. That means that there... 6m read
Thought Leadership
28 Auto Bloggers & Blogging Pros Share the #1 Thing Bloggers Can Do To Grow Their Auto Blog
Whether you're just starting an auto blog or you've been blogging for a while and decided... 29m read
Thought Leadership
50 Best WordPress eCommerce Themes
It's estimated that by the year 2021 there will be over 2.14 billion people worldwide who... 19m read
Thought Leadership
50 Best Free SEO Tools
Search engine optimization (SEO) has become a big business these days, and there are a number... 22m read
Thought Leadership
28 Blogging Pros Reveal the Most Important Blogging Trends Bloggers Should Be Aware of in 2020 & Beyond
Whether you're an experienced blogger with years of blogging under your belt or you're just starting... 34m read
Thought Leadership
How to Start a Fitness Blog in 5 Simple Steps
Are you looking to share your expertise in the fitness realm with others you might benefit... 5m read
Thought Leadership
How to Start an Auto Blog: 6 Steps to a Money-Making Car Blog
Want to start an auto blog? The automotive industry is easily one of the most popular... 5m read
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25 Blogging Experts Share the #1 Thing Bloggers Can Do To Grow Their Health Blog
Whether you're a brand-new health blogger or you've been blogging for several months or years, you're... 2m read
Thought Leadership
25 Ways to Grow Your Social Media Presence
Nearly every company uses social media in some form today, whether they're active on every popular... 24m read
Thought Leadership
50 Best Stock Photo Sites to Find Quality Images for Your Content
When it comes to visual content marketing, having high-quality images and videos is a must, and... 23m read
Thought Leadership
WordPress eCommerce: How to Do It Right in 2020
WordPress has been one of the most popular website-building platforms since its creation in 2003. WordPress... 5m read
Thought Leadership
9 Best WordPress Plugins for 2020
Are you on the hunt for the best WordPress plugins to make your website look and... 5m read
Thought Leadership
How to Start a Travel Blog: 5 Steps to Success
Once upon a time, a travel blog was a nomad’s way of telling stories about their... 5m read
Thought Leadership
7 Best WordPress Themes for a User-Friendly Website
With thousands upon thousands of free and paid themes compatible with WordPress, it’s often challenging to... 5m read
Thought Leadership
How to Start an eCommerce Business
There is no doubt that eCommerce is an incredibly popular business model in today’s digital world.... 4m read
Thought Leadership
21 Blogging Pros Reveal the #1 Thing Bloggers Can Do to Grow Their Art Blog
Whether you're just getting started with your art blog or you've been showcasing your talent on... 20m read
Thought Leadership
Shopify vs. WordPress: Which Site Builder Do You Need for Your Site?
Looking for the perfect home for your new website? Your search might lead you to compare... 6m read
Thought Leadership
30 Blogging Pros Reveal the #1 Thing Bloggers Can Do to Grow Their Travel Blog
Whether you're just getting started with your blog or you're an experienced travel blogger, growing your... 30m read
Thought Leadership
22 Marketing Pros Reveal the Biggest Mistakes Companies Make When It Comes to Acquiring Backlinks
Link building is a long-standing SEO practice, but acquiring backlinks isn't as easy as it may... 21m read
Thought Leadership
50 Best Privacy Policy Generators, Templates & Guides (+ Examples)
Internet privacy is a major subject for most companies these days as consumers continue to expect... 25m read
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Marketing During the Coronavirus Pandemic Crisis
To say that the business landscape has changed in the midst of the coronavirus pandemic is... 6m read
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21 Programmers & Coding Experts Share Their Top Tips for Learning Basic Coding
Whether you're learning to code so you can code your own web pages or customize emails... 25m read
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What Is an Influencer?
The terms “influencer” and “influencer marketing” are probably ones you’ve stumbled across frequently as you grow... 5m read
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24 Web Developers & Marketers Share Their Top Tips for Setting Up & Launching a New Website
Setting up and launching a new website can be a daunting task. With so many factors... 31m read
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Marketer’s Guide to Google Analytics Certification
Google offers many free resources for anyone who wants to use them, regardless of whether you’re... 5m read
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Wix vs. Squarespace: Comparing Two Top Website Builders
A website builder is an excellent alternative to building a website from scratch, especially if you... 6m read
Thought Leadership
Wix vs. WordPress: Which One is Better for Your Website?
WordPress is like the wise grandfather of content management systems. Wix, its grandkid with modern knowledge... 6m read
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50 Best Email Marketing Services & Software
Email marketing is considered one of the best ways to engage with your customers and with... 23m read
Thought Leadership
20 Social Media Experts Reveal the Most Important Traits for a Successful Social Media Influencer
It's easy to find social media influencers making their mark on Instagram, Snapchat, and other social... 19m read
Thought Leadership
20 Social Media Pros Share the Most Important Thing Marketers Need to Know about Facebook Audience Insights
Facebook has nearly 2.5 billion monthly active users around the world. With people spanning many demographics... 15m read
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50 Best Blogging Platforms
Today, there are nearly 32 million blogs in the U.S. alone, and the number continues to... 25m read
Thought Leadership
Marketer’s Guide to Content Syndication
Syndication is a great way to make your content work harder for you. Instead of constantly... 5m read
Thought Leadership
Marketer’s Guide to LinkedIn Pulse
Are you using LinkedIn Pulse to get your brand out there in front of potential customers?... 6m read
Thought Leadership
8 Must-Have Marketing Productivity Tools
Do you find yourself spending a lot of your time on repetitive tasks, like copying information... 6m read
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Marketer’s Guide to Facebook Messenger Ads
Have you come across Facebook Messenger Ads when using Facebook? A type of Facebook ad that... 6m read
Thought Leadership
Demand Generation Tips and Best Practices
What are you doing to make people more aware of your brand and what you offer?... 6m read
Thought Leadership
Marketer’s Guide to Explainer Videos (with Examples)
An explainer video is a short video, often animated, that tells your brand’s story, explains what... 5m read
Thought Leadership
The 50 Best Social Media Podcasts
You can’t discuss digital marketing these days without also mentioning social media, so it's no surprise... 27m read
Thought Leadership
25 Social Media Pros & Instagram Marketing Experts Reveal the Most Important Instagram Trends to be Aware of in 2020 & Beyond
Instagram remains one of the most widely used social media platforms, with more than one billion... 29m read
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What’s a Vanity URL? A Marketer’s Guide
The term “vanity URL” might sound a little negative (no-one wants to be thought of as... 6m read
Thought Leadership
21 Twitter marketing experts reveal the most overlooked aspect of Twitter trends that marketers should be aware of
Twitter remains one of the most widely used social media platforms, with its signature 240-character limit... 2m read
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Why your business logo is so important (and how to create one)
Building a business isn’t easy. When you start out, you’re probably doing everything on a shoestring... 5m read
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28 marketing pros reveal the most important marketing trends to be aware of in 2019 & beyond
Whether you're focused on social media optimization, driving more traffic to your website, or anything and... 31m read
Results: 51 out of 88