For anyone looking to grow their business, social media networks are a great place to start. With over 49% of the global population being active across different platforms, there’s no other place where you can find such a big audience pool.
But your leads and prospective customers will not come running to you as soon as you create an account for your business. You’ll have to make an effort to attract them.
There are many techniques and strategies that you can implement to attract customers on social media. Here are 7 proven tactics to consider:
Create a Facebook Group
Of course, your brand needs to have its own page, but creating a Facebook group can bring in some added benefits.
Essentially, groups aren’t much different from online forums. Primarily, they encourage members to be more active and engaged.
They can post questions, answer them, offer advice to others, and even share experiences with your brand.
You do, however, need to be much more active on your group than on your page. You cannot leave the members to themselves.
You’ll need to answer as many comments as possible, and start discussions. The group should be regarded as an extension of your brand page, so you still need to offer some value.
Use it to dive deeper into some interesting subjects, to talk more about the posts you’ve shared on your page, and offer advice.
This allows you to create a sense of community, and the members will become more emotionally invested in you and your business, driving engagement and generating leads.
Engage in Conversations in Your Field
Consumers want to buy from companies they trust. One of the ways to earn their trust is to educate them and offer them valuable information.
While you can, and should, do this through your own posts, if you want to reach a wider audience, you should branch out.
This means participating in conversations related to your field outside of your own page and group since most relevant discussions won’t be held there.
You can search for those conversations by monitoring the relevant hashtags, or looking up certain keywords.
If you see someone talking about a problem you can help to solve, you can offer useful advice without being too promotional.
If someone has an issue with your competitors, you can offer suggestions there as well. Again, avoid being too promotional, and avoid criticizing competitors. This is all about being helpful to leads.
Run Fun Social Media Contests
Who doesn’t like a little bit of friendly competition or contest? They’re fun, exciting, and you get a chance to win something special.
Everyone enjoys receiving something for free, and there’s no easier way to attract more customers than to offer them something nice.
The contests you create can be anything. Ask your followers to share interesting pictures or stories that are related to your products or services. Have them complete a task, participate in an activity, or more.
Just make sure that your prizes are valuable. A few free products or a special discount can work wonders.
Create an Online Quiz
Online lead quizzes are by far the most effective strategy for attracting more customers through social media.
They’re fun, exciting, and will let you know which “F.R.I.E.N.D.S.” character you are, and it gets easy to promote your products and services without being too pushy.
The average lead capture rate of a quiz is 33.6%, so it’s obvious how beneficial they can be for your business.
With a good quiz tool, you can create an online quiz in no time. Just remember that the topic of the quiz has to make sense for your business.
Be Quick to Respond to Inquiries
Over 85% of customers expect you to respond to their questions and inquiries on Facebook within 6 hours, and the sooner, the better.
Regardless of whether you’ve received a positive or negative comment, it’s important that your answer is respectful and professional.
This will show others the excellence of your customer care and will help you build a good reputation.
Create Fun Videos
Videos shared on social media platforms get more activity and more engagement. Video marketers get 66% more qualified leads per year on social media.
So, creating video content is a must for attracting your customers. Keep your videos light-hearted and humorous, since this works best across all platforms.
You can use video to introduce yourself and your staff to your audience, answer questions, share your experiences…the possibilities are endless, and the end result is well worth it.
Stick to a Posting Schedule
Lastly, it’s crucial for you to have a posting schedule and stick to it. Inactivity equals disinterest, so your followers will think less of you if you neglect them.
Play around with your posting schedule until you come up with one that works best for you. While you don’t want to spam your followers and bore them, you’ll still want to keep them interested in regular valuable posts.
Try to share something on social media at least a few times a week. If you cannot manage that, either hire a social media manager or delete your account.
The Bottom Line
To cap off, attracting more followers and more qualified leads on social media can be achieved through these 7 steps:
- Creating a Facebook group
- Engaging in conversations in your field
- Running social media contests
- Creating online lead quizzes with a good quiz tool
- Being quick to respond to inquiries
- Creating fun videos
- Sticking to a posting schedule
All of these steps are relatively easy to follow and can be extremely effective. Just remember, these are great techniques, and it’s up to you to decide how you’ll incorporate them into your broader strategy.