Social Media

9 Ways to Grow Your Facebook Followers & Boost Engagement

Instagram Reels are a relatively new offering from Instagram, launching in mid-2020. Similar to TikTok videos, Instagram Reels caters to short-form, snappy videos meant to grow engagement. Users can add fun stickers, music,...
5m read
Social Media
29 social media pros share the most important things for marketers to understand about creating a Twitter advertising campaign
Twitter is a social media platform unlike any other, and it remains one of the most... 22m read
FB-page-template
Social Media
Facebook page templates: Facebook business page examples & free templates
It’s 2019. You can no longer phone in your Facebook Page.   It’s about more than simply... 7m read
Social Media
Instagram analytics guide: Tools, tips, & key metrics
Have you declared 2019 the year you’re going to rock your Instagram account? Let's take a... 6m read
Digital ads
Social Media
The best Facebook ads (with examples)
We’re almost halfway through 2019 and you may have realized you’re behind on one of your... 6m read
Instagram stats
Social Media
50 Instagram stats every marketer should know
Social media is one of those fields you never really master – it’s constantly changing, so... 18m read
Social Media
50 social media statistics every marketer should know in 2019
Social media marketing is one of those fields you can never truly master: Trends shift. Algorithms... 17m read
Social Media
Facebook search: what marketers need to know about Facebook search
While Google is still the search engine of choice for most people – with 92.46% market... 6m read
Social Media
30 social media pros reveal the biggest mistakes companies make in creating a social media calendar
There's a lot to think about when it comes to planning your social media marketing campaigns.... 33m read
Social Media
How to Find Your Old Tweets (or Your First-Ever Tweet)
We're a company that builds social sharing tools, so we understand why you may need to... 14m read
Social Media
35 Instagram experts & social media pros reveal the single most misunderstood aspect of the Instagram algorithm
Instagram is one of the most popular social media platforms today, with one billion monthly active... 33m read
Social Media
Marketer’s guide to Instagram bios: Examples, expert tips & best practices
Ah, the all-important Instagram bio. If you’re saying, “Wait, what?”, then you’re not alone. In the... 21m read
Social Media
What’s the perfect Instagram video size?
A long time ago in a galaxy far, far away… there was no Instagram video. But... 6m read
Social Media
Smart & effective Instagram contest examples & tips
If you’re looking to get more followers, engage the ones you already have, and grow your... 6m read
Social Media
How to Delete a Tweet: Best Practices Around Deleting Tweets, Reposting With Error Corrections, & More
We’ve all heard the horror stories: People lose their jobs over past tweets. Journalists scrub their... 6m read
Social Media
29 Facebook Experts Reveal the Most Misunderstood Aspects of the Facebook Algorithm
Brands and marketers continue to rely on the Facebook platform to reach their audiences, despite the... 30m read
Social Media
Marketer’s guide to Instagram demographics 
As of June 2018, there were nearly 1 billion monthly active users on Instagram. As we... 6m read
Social Media
Marketer’s guide to Facebook video specs: What they are & how to get the most out of them
As video become more and more a part of the social experience, Facebook video sees greater... 7m read
Social Media
What is the Instagram Character Limit? Making the Most of Character Counts
Unlike its cousins – Facebook, Twitter, and the like – Instagram was built around visual content.... 13m read
Social Media
35 social media pros reveal the most important trends for social media marketers to know in 2019
Anyone who works in social media knows all too well that the landscape is always changing.... 41m read
Social Media
Pinterest marketing tips & best practices
Pinterest is somewhat of a dark horse: While it’s a big name in social, many brands... 6m read
Social Media
Twitter marketing tips & best practices
New year, new you – right? Well, if that new you involves a refresh (or launch) of... 6m read
Social Media
Instagram marketing strategy: best practices, tips & templates
Instagram is a very visual medium, so you’d be forgiven (kind of) for thinking that all... 6m read
Social media metrics
Social Media
Essential Social Media Metrics (Plus Tips on How to Track & Improve Them)
Whether you’re a social rookie or a social expert, you should know that social media isn’t... 6m read
Social Media
What Are Facebook Dark Posts? Definition, Tips & Best Practices
It’s no secret that mobile is the platform of modern marketing. This is where your customers live and... 6m read
Social Media
21 Social Media Pros & Snapchat Experts Share the Most Important First Step in Setting up an Effective Snapchat for Business Account
If you’re keeping up with the most insightful social media blogs and marketing podcasts, then you’ve probably heard that... 20m read
Social media audit
Social Media
How to conduct a social media audit (with free templates)
You won your social media proposal. You’re feeling the pressure. And now, your anxiety has kicked into... 6m read
Social Media
Best Facebook Cover Photos: 50 Examples of Businesses With Great Cover Photos
Ah, the Facebook cover photo. Your personal billboard. Your first impression. Your chance to shine. There... 27m read
Social Media
6 Tips: How to promote your YouTube channel (without paying for ads)
Think the only way to promote your YouTube channel is via paid ads and otherwise premium... 5m read
Social Media
What Is Social Listening? A Definition, Tips & Best Practices
The name ‘social listening’ might be a slightly misleading. Because, while “listening” implies passive activity, social listening is... 6m read
Social Media
What Are Twitter Impressions, Why Are They Important, & How Can You Make the Most of Yours?
Twitter impressions – you’ve heard of them, you know basically what they are, but you’re not... 5m read
Social Media
26 Social Media Pros & Facebook Marketing Experts Share the Best, Most Creative Examples of How to Use Facebook for Business
Facebook is a virtual goldmine when it comes to reaching new audiences and engaging potential customers.... 29m read
Social Media
How to Create a Winning Social Media Proposal (Plus Examples, Tips & Templates)
If you take your career in social seriously, then you cannot be without a solid social... 7m read
Social Media
The Marketer’s Guide to Twitter Trending Hashtags
Hey there, marketer! A few quick questions for you: Are you using Twitter hashtags correctly? Are... 6m read
Social Media
51 free (and amazing) social media management tools you should try
The social media melee is a busy world and one that can be tough to manage,... 24m read
influencer marketing-01
Social Media
What Is an Instagram Influencer? Definition, Tips & Best Practices
We’ve talked about avoiding common Instagram analytics mistakes, how to create a great Instagram giveaway message, and using engaging... 6m read
Social Media
How to Get Verified on Twitter
If you’ve spent any time on Twitter, you know that the coveted blue checkmark – which... 6m read
Social Media
Social media copywriting: how to use powerful words in your social media marketing campaigns
Social media is a crowded (and noisy) place. Consider this: approximately 92 percent of B2B marketers in North America... 6m read
Social Media
How Much Do Facebook Ads Cost? How to Estimate & Lower Facebook Advertising Expenses
Did you know that Facebook is one of the world’s fastest growing ad networks, with ad... 6m read
Social Media
The Perfect Facebook Cover Photo Size (Plus 6 Tips & Tricks)
A Facebook cover photo is often the first point of contact you have with potential followers.... 6m read
Social Media
20 Social Media Pros & Snapchat Influencers Reveal the Most Overlooked Snapchat for Business Opportunities
If you think Snapchat is only for the teenage crowd, think again: According to Statista‘s data (as... 21m read
Social Media
Instagram Dimensions: Pixel by Pixel Instructions for Profile, Landscape & Portrait Photos
Still photos and moving video are the darlings of the 2018 digital landscape – the heart... 5m read
Social Media
8 great Instagram captions (and what you can learn from them)
A picture might be worth 1,000 words, but that’s not to say words can’t enhance your... 7m read
Social Media
Facebook GIFs 101: How to find and use Facebook GIFs
We’ve all seen them: those brilliant GIF comments on Facebook that somehow perfectly depict a sentiment... 6m read
Social Media
The perfect Facebook event photo size (plus tips & tricks for engaging Facebook event photos)
Promoting an upcoming event with a Facebook event page? You’ll need a stellar cover photo. If... 5m read
Social Media
How to Repost on Instagram: Easy Ways to Reshare Your Instagram Pictures
Whether it’s Throwback Thursday, something old has become relevant again, or you’re just in the mood... 5m read
Social Media
Alternatives to “Buying” Twitter Followers: 24 Twitter Experts Share the Smartest Ways to Grow Your Following
Buying Twitter followers may sound like a reasonable idea. But the truth is followers you can... 28m read
Social Media
Best Social Media Management Tools: 50 Amazing Tools to Manage Every Facet of Your Social Media Presence
Managing social media campaigns is complex, especially when you’re juggling multiple social networks, target audiences, and... 17m read
Social Media
Instagram Profile Photo Size (Plus Tips & Tricks for Your Instagram Profile Picture)
We’ve talked about the ideal dimensions for your Instagram posts and images, as well as the best days and... 13m read
Social Media
Best Facebook cover photos: 7 amazing Facebook cover photos & 7 great cover photo templates/tools
Creating the perfect Facebook cover may seem like a daunting task, but there are plenty of... 6m read
Social Media
How to Pin a Post on Facebook: Tips for Pinning Posts (and Other Ways to Boost Visibility)
Have a great Facebook post that you want to remain visible over several days or weeks?... 12m read
Social Media
28 Social Media Pros Reveal the Biggest Mistakes Companies Make When It Comes to Instagram Analytics
As more businesses start leveraging Instagram to tap into the app’s incredible (and growing) reach, the... 32m read
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