You might not be sold on using Snapchat for your business just yet. Maybe you’re already marketing on a number of other platforms and aren’t quite sure how Snapchat fits into your strategy — or if it’s a good fit for your business. But it absolutely can be if you know how to use it correctly to build an audience. We’ve gathered some of the most impressive Snapchat statistics to prove that the social app is worth adding to your marketing toolkit.
Important Snapchat Statistics to Know in 2022
Screenshot via Snapchat
If you’re a numbers person, the following Snapchat statistics will give you all the information you need to know to move your business forward with Snapchat.
Snapchat Usage Statistics
First, let’s start with some general Snapchat usage statistics that gauge just how popular the app is around the world.
1. 306 Million People Use Snapchat Every Day
According to Snapchat’s own data, the app currently sees 306 million users per day in the third quarter of 2021. That’s a total of 13 million more daily active users than the year prior!
2. 281 Million People Downloaded Snapchat in 2020
Snapchat saw a record-breaking year in terms of downloads in 2020, when 281 million people downloaded the app (Apptopia, Jan 2020), making it the 7th most downloaded app that year. Snapchat ranked just behind Facebook Messenger and Zoom.
3. 210 Million Snaps are Made Every Day
As of January 2020, Snapchat says that its users create more than 210 million Snaps each day. That’s close to 146,000 per minute. Additionally, Snapchat users opened the app an average of 30 times a day in Q4 of 2020.
4. Snapchat is the 7th Most Downloaded App
Snapchat ranked number 7 for app downloads in 2020, and according to Forbes, it remained in its spot for Q2 of 2021 behind Facebook Messenger and Instagram. TikTok, YouTube, and Facebook top the list.
Snapchat Demographics
Like most social media platforms, the Snapchat audience is diverse. Here’s what you should know about the people who use it.
5. Snapchat User Locations
The top country for Snapchat users is the United States, where more than 105 million of its users reside. Other countries with the most users include India (99.8 million), France (23.4 million), and the United Kingdom (19.8 million), according to Statista’s July 2021 data.
6. Snapchat User Ages
Teenagers and young adults dominate the Snapchat world. Statista data puts it at the number one spot for apps used by teenagers, with TikTok close behind. And, as of Q3 2020, nearly half (48%) of people age 15-25 use Snapchat, compared to 30% of 26-35-year-olds and 18% of 36-45-year-olds.
Does that mean it’s only for young folks? Not really. According to a 2021 report by DataReportal, the 50+ audience is the app’s fastest-growing demographic, increasing by as much as 33.3% quarter-over-quarter.
7. Snapchat User Genders
More people who identify as females (55.6%) use Snapchat than those who identify as male (43.9%), according to January 2021 data from Statista.
Snapchat Feature Popularity
Screenshot via Snapchat
Snapchat has added several features over the years, many of which gain popularity quickly — and they could lead to more audience growth for your business.
8. Snap Map
Snapchat improved its Snap Map location feature in 2020, which was already used by 200 million Snapchatters each month. And, about 44% of Snapchatters use Snap Maps for its new My Places feature that helps locate businesses in their area.
9. Lenses
Lenses create fun ways for Snapchatters to take and share photos. As of the end of 2020, more than 1.5 million Lenses were created for the app, with more than 180 million Snapchatters interacting with Lenses daily (TechCrunch, December 2020).
10. Discover
The Discover feature lets Snapchatters watch Stories from brands, influencers, and TV networks. In Q2 of 2020, the daily number of Shows watchers increased by 45% year-over-year, with a notable 40% year-over-year jump in watchers over 35 years old (Snapchat, July 2020).
11. Games
Games is a somewhat newer feature for Snapchat, launching in 2019. As of 2020’s Q2, over one million Snapchatters have tuned into this feature. In 2021, Snapchat began expanding its partnerships for Games, Lenses, and other features and has benefited from high engagement in these areas. In its 2021 Q1 announcement, Snapchat said the game Crazy Run had reached seven million players in about five months.
Snapchat for Business
Snapchat can be beneficial for businesses looking to expand the way they connect with their audiences. Help your brand find success on Snapchat by considering these stats:
12. Snapchat Purchase Triggers
Snapchat is where many Millennials, GenXers, and Gen Zers hang out, and they seem to be the ones with the most purchasing power. Snapchatters are known for using the app to share their thoughts about products they’ve purchased, whether it’s through direct Snaps or their Stories. And, they tend to use the app more than YouTube, Facebook, Twitter, and Instagram when shopping. As many as 39% of Snapchatters even send Snaps to their friends to ask for their opinions before buying something (Snapchat for Business, 2019).
13. Influencer marketing with Snapchat
Snapchat users are among the most receptive to influencer marketing, with 39% of users saying they discover brands through influencer channels, like blogs and vlogs. This is compared to 36% of Instagram users and 30% of Facebook and YouTube users (GWI, July 2018). If you’re ready to branch into influencer marketing, you might want to tap into Snapchat.
14. Advertising on Snapchat
Snapchat has seen impressive increases in advertising revenue. In 2016, the app made just $0.34 million, but that amount is projected to soar to $2.62 in 2021 (Statista, 2021).
Read more social media statistics to gain insight into the most popular platforms and their audiences. Ready to get started on Snapchat? Install the Snapchat share button on your blog or website for an effortless way to grow your website engagement. Easy to install in minutes and totally free to use, it allows your visitors to share your content to Snapchat with just one click.
