Marketing

31 Travel Bloggers & Blogging Pros Share Their Top Tips for Growing a Travel Blog

Brand guidelines tell a brand’s story and specifics, from its mission and motto to its logo and typography in marketing materials and social media platforms. This set of rules is essential for a...
32m read
Marketing
Beginner’s Guide to Explainer Videos
With a website, social media channels, and an email strategy in place, you're still only a... 5m read
Marketing
Digital Shopping Cart Abandonment: How to Reduce Cart Abandonment and Boost Sales
Did you know that about eight out of ten customers who add your products to their... 5m read
Marketing
What Is Brand Awareness? 6 Tips and Best Practices to Build a Solid Brand
Building a brand is so much more than finding the perfect name and brand colors. Your... 5m read
Marketing
What Is Direct Response Marketing? 5 Tips and Best Practices
Advertising has always been at the front and center of everything we do, whether it's checking... 5m read
Marketing
What Are the Best Times to Send Emails for the Best Open Rates and Clicks?
As the owner of an email newsletter, you probably send out emails several times a week,... 5m read
Marketing
What are Banner Ads? Tips, Best Practices, and Examples
Today's websites display different forms of advertising, like pop-up ads, in-feed ads, and video ads. And... 6m read
Marketing
12 Types of Survey Questions: Best Practices, Tips & Examples
With so many excellent survey platforms available, it's easier than ever to conduct market research online... 20m read
Marketing
How to Create a Mobile Popup: Best Practices, Tips & Examples
Imagine: You’re browsing your favorite news sites from your phone as you grab a cup of... 5m read
Marketing
What are the 4 Ps of Marketing?
When you’re selling products or services, there are about 1,001 ways to market them. From blogging... 5m read
Marketing
Email Marketing Strategy 101: 9 Proven Email Strategies
Have you committed to growing a solid email list to help your business bloom? Great, because... 6m read
Marketing
SMS Marketing: Tips & Examples for 2022
With 82% of people admitting they open every text message they get, it’s impossible to deny... 5m read
Marketing
Customer Acquisition Cost: What Is CAC?
A core element of marketing is cost. To know whether you’re spending money in the right... 5m read
Marketing
What Is Product Marketing? A 2022 Guide & Definition
You launch a product because you want people to use it. The key to making that... 5m read
Marketing
28 Business Leaders & Marketing Pros Share Their Favorite Examples of Specific Breakthroughs That Led to Rapid Business Growth
We've all heard of those incredibly inspiring overnight success stories. What we often don't hear, though,... 28m read
Marketing
Content Marketing Statistics: 50 Content Stats That Will Make You a Better Marketer
Content marketing today involves balancing the use of websites, blogs, social media accounts, and messaging apps... 21m read
Marketing
7 Steps to a Better Content Marketing Strategy
You’ve decided to jump all in with content marketing, but you’re not sure where to begin?... 5m read
Marketing
What Is Email Marketing? 7 Email Marketing Tips & Examples
Businesses have proven time and time again that email marketing works. For every $1 you spend... 5m read
Marketing
The Best Statistical Significance Calculators & How to Use Them
Measure, measure, and measure some more. As a marketer, measuring data is critical to each campaign.... 5m read
Marketing
7 Best Email Services (with Reviews & Data)
There are currently almost 4.2 billion active email users in the world. That means that there... 6m read
Marketing
What Is Content Marketing? A Guide for 2020
Slowly disappearing are the days of telemarketing, radio commercials, and direct mail ads. Although these advertising... 6m read
Marketing
WordPress eCommerce: How to Do It Right in 2020
WordPress has been one of the most popular website-building platforms since its creation in 2003. WordPress... 5m read
Marketing
50 Best e-Commerce Platforms to Create & Manage Your Online Store
E-commerce currently represents 14.1% of all retail sales worldwide and this number is expected to increase... 21m read
Marketing
eCommerce Marketing Tips & Best Practices
A successful eCommerce business is more than just customers and purchases. The accurate measure of success... 5m read
Marketing
How to Start an eCommerce Business
There is no doubt that eCommerce is an incredibly popular business model in today’s digital world.... 4m read
Marketing
7 eCommerce Website Design Tips for Selling Success
eCommerce is a trend that isn’t likely to slow down any time soon, as more consumers... 6m read
Marketing
What Should I Sell? 7 Product Research Tips & Best Practices
Whether you want to find the best products to dropship through your online store or you’re... 5m read
Marketing
How to Write Product Descriptions That Sell Effectively: 6 Actionable Tips
Product descriptions are a must-have element of an e-commerce website. Without them, your visitors won’t know... 5m read
Marketing
Marketing During the Coronavirus Pandemic Crisis
To say that the business landscape has changed in the midst of the coronavirus pandemic is... 6m read
Marketing
7 Fundamental Requirements to Improve Your Marketing Project Management
Every marketing team handles a variety of tasks and processes. These processes range from publishing weekly... 5m read
Marketing
How to Create a High-Converting Landing Page
When you want to promote a product or service, move people along your sales funnel, or... 5m read
Marketing
50 Best Email Marketing Services & Software
Email marketing is considered one of the best ways to engage with your customers and with... 23m read
Marketing
Marketer’s Guide to Content Syndication
Syndication is a great way to make your content work harder for you. Instead of constantly... 5m read
Marketing
Ad Copy Tips, Best Practices, and Examples
Writing great ad copy isn’t easy. In fact, you might want to bring a professional copywriter... 6m read
Marketing
8 Must-Have Marketing Productivity Tools
Do you find yourself spending a lot of your time on repetitive tasks, like copying information... 6m read
Marketing
Demand Generation Tips and Best Practices
What are you doing to make people more aware of your brand and what you offer?... 6m read
Marketing
Marketer’s Guide to Explainer Videos (with Examples)
An explainer video is a short video, often animated, that tells your brand’s story, explains what... 5m read
Marketing
eCommerce Marketing Guide: 8 Tips to Increase Sales
The e-commerce market is absolutely huge. It’s predicted to generate $4.5 trillion by 2021, and the... 6m read
Marketing
What’s a Vanity URL? A Marketer’s Guide
The term “vanity URL” might sound a little negative (no-one wants to be thought of as... 6m read
Marketing
Marketer’s Guide to Creating a Unique Selling Proposition
Does your product stand out in a crowded marketplace … or do your prospective customers think... 6m read
Marketing
Marketer’s guide to evergreen content
Are you producing enough evergreen content for your website? Evergreen content stays relevant for potentially years... 6m read
Marketing
50 best content curation tools
Marketing today is a constant drive for attention with audience engagement being a major component of... 25m read
Marketing
5 creative ways to get to know your audience
You can’t market your business effectively unless you understand your audience. Not only do you need... 7m read
Marketing
What is AdChoices? A marketer’s guide
AdChoices is a program developed and run in the US, Canada, and Europe that’s designed to... 5m read
Marketing
What is inbound marketing? Tips and strategies
Whatever your website sells, you need to attract customers. You won’t last long without them. One... 5m read
Marketing
6 ways to improve brand awareness
Do your ideal customers know that you exist? Brand awareness isn’t just about people recognizing your... 6m read
Marketing
Marketer’s guide to Google remarketing
Did you know that most visitors don’t even stick around on your site for 15 seconds?... 5m read
Marketing
28 marketing pros reveal the most important marketing trends to be aware of in 2019 & beyond
Whether you're focused on social media optimization, driving more traffic to your website, or anything and... 31m read
Marketing
What’s a squeeze page? Marketer’s guide with tips and examples
Are you building an email list of potential customers? Then you need a squeeze page. A... 5m read
Marketing
Conversion rate: What’s a good conversion rate? (and tips for improving yours)
A “conversion rate” is the percentage of prospects who take the desired action after reading your... 6m read
Marketing
Video marketing guide: What marketers need to know
You’re planning for Q4 2019 – or, maybe you're ahead of the game and sketching out... 5m read
Marketing
Call to action: marketer’s guide to writing great CTAs (with examples)
Does your website, blog, social media posts, and other content inspire people to interact with your... 6m read
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