Digital Strategy Archives - ShareThis

What Is Pay Per Click? Tips, Best Practices, and Examples

Pay-per-click, also known as PPC, is probably something you've heard time and time again. This form of marketing has advertisers pay each time someone clicks on their ad. PPC ads can run on...

What is ROAS? (and How to Improve It)

When an advertising campaign brings in several more customers, you might be inclined to say it's... 5m read

24 Digital Advertising Experts Reveal When You Should Use Automated Bidding

Digital advertising, or online advertising such as cost-per-click campaigns can be highly effective and produce an... 21m read

28 Digital Marketing Experts Share the Most Important Things to Understand about Calculating and Improving Conversion Rate

Conversion rates are an essential performance metric for many businesses. Whether you're converting leads to customers,... 28m read

How to Advertise on Google: A Complete Beginner’s Guide

When you hear people talking about advertising their businesses online, two places to advertise probably come... 5m read

26 Marketing Pros Share the Most Important Considerations to Keep in Mind When Getting Started with Chatbots

Chatbots have become an essential marketing and customer service tool for businesses of all sizes. With... 24m read

Beginner’s Guide to Cost Per Click (CPC): How to Calculate CPC & Lower CPC Costs

As a business owner, you'll see metrics galore when it comes to advertising, including something called... 5m read

Beginner’s Guide to Geotargeting

Ad targeting is getting more and more advanced all the time, allowing you to segment customer... 5m read

The 50 Best Call to Action Examples (and Why They Work)

Effective marketing is all about influencing customer behavior. The most effective brand materials will convey a... 22m read

Beginner’s Guide to Display Ads

Digital advertising is one of many ways you can take your marketing to another level and... 5m read