How to Start a Beauty Blog in 6 Simple Steps

The beauty industry is ripe with amazing blogs from top beauty influencers who stay on top of trends, share the latest industry news, and become advocates for clear, youthful skin and flawless makeup routines. Given the mass appeal and widespread popularity of the niche, it’s no surprise that many people who are just getting started with blogging decide to start a beauty blog.

Are you looking to get in on the action in the beauty blogging world but aren’t sure where to start? Follow these steps to set up your beauty blog correctly from the start:

1. Choose Your Platform and Host

As a beauty blogger, you have several website hosting companies and platforms to choose from. Choose a host that has features you want, like a free domain email setup, easy installations, and plenty of bandwidth. As for blogging platforms, we recommend comparing popular builders like WordPress, Wix, and Squarespace, to see which one targets your needs the most.

2. Define Your Beauty Niche and Brand

How to Start a Beauty Blog in 6 Simple Steps: Define Your Beauty Niche and Brand

Beauty blogs cover every facet of the beauty industry, like hairstyles, makeup, nail designs, and anti-aging skincare. Because the beauty niche is saturated with blogs, a highly targeted niche is what can help you stand out.

Once you lock down your focus, build your brand around that. Many beauty blogs have subtle, clean, crisp, minimalist themes, which bodes well for holistic and simple beauty brands. But if your beauty blog is going to be more funky or grungy, you can always look for a theme that matches that style or a theme with multiple customization options to get the look you want.

3. Name It

Think about your brand and niche. What do you want people to know about your brand? How do you want it to make your audience feel? Jot down your thoughts and use them to name your blog. Your blog’s name and design should give your audience a sense of what your content will be about before they start digging through your pages and posts.

Free name generators and a thesaurus can inspire you to come up with keywords or catchy phrases that you can incorporate into your blog name.

4. Plan and Create Content

How to Start a Beauty Blog in 6 Simple Steps: Plan and Create Content

Use a spreadsheet, workbook, or planner to create an editorial calendar for planning your content. How often you should post varies depending on your niche and goals for each blog post, but it’s generally a good idea to get in the habit of posting once or twice a week. Planning your content ahead of time can keep you on a schedule and hold you accountable.

You’ll also need to have a few pillar pages of content on your site. These pages contain evergreen content targeting keywords of topics your site is about and link to other pages and posts on your blog. For example, say your brand focuses on natural makeup looks. You might want to target “natural makeup techniques” in a pillar page that links out to other relevant posts, like creating a natural evening look.

When you write a new post that is relevant to one of your pillar pages, create an internal link to it from your pillar page to create a web of deep links that makes it easy for search engines to find all your content and tells them what your site is about.

5. Build Your Audience, Network, and Promote

Beauty bloggers do well networking with other beauty bloggers on Instagram and YouTube, especially, but feel free to go wherever your favorite bloggers and potential fans hang around. Follow them and engage with them to build your network and get noticed.

Create a bookmark folder for your favorite beauty websites and social media channels, too. This makes it easier to find them when you want content inspiration or shareable content you can use to boost social media engagement and grow your social media presence. In between sharing other content, you can also promote your posts on social media.

Also, work on building your email list early on in your blogging career. It may take a bit to grow, but once it does, your email list will become a critical piece of your marketing strategy.

6. Devise a Money-Making Strategy

How to Start a Beauty Blog in 6 Simple Steps: Devise a Money-Making Strategy

If making money with your blog is your ultimate goal, you’ll be pleased to know that there are many ways to do it as a beauty blogger. Beauty bloggers frequently find success with affiliate marketing and sponsored posts.

Affiliate marketing allows you to promote products you love within informative blogs and social media posts to earn a commission when your audience purchases them. ShopStyle is one affiliate network that beauty and fashion bloggers love, as it has a full section dedicated to beauty products to promote. With sponsored posts, you’ll make money writing posts that promote a relevant brand, service, or product you want to share with your audience.

Other options include:

  • Selling digital products (like photo or video makeup tutorials or an ebook of your journey in the beauty world)
  • Selling physical products (like makeup kits or temporary hair dyes)
  • Dropshipping (selling products through a supplier without maintaining inventory)
  • Displaying advertisements from relevant brands

Whatever avenue you choose, stick to it. Monetizing your blog doesn’t happen overnight. Here are some monetization tips that can help.

Give Your Beauty Blog a Boost with Social Media Share Buttons

You have the foundation of your blog set, so you’re ready to take on the beauty industry and become an influencer in your own right. The steps above give you all the basics you need to start your beauty blog from scratch and grow it into a money-making business. Give your social media presence a boost by installing our social media share buttons. Not only are they super simple to install (it takes just minutes!), but they make it easy for your beauty blog readers to share your makeup tips, tutorials, images, videos, and more with their favorite social media networks – all with a single click. Plus, they’re totally free to use, so you have nothing to lose and everything to gain!

About ShareThis

ShareThis has unlocked the power of global digital behavior by synthesizing social share, interest, and intent data since 2007. Powered by consumer behavior on over three million global domains, ShareThis observes real-time actions from real people on real digital destinations.

Subscribe to our Newsletter

Get the latest news, tips, and updates


Related Content