mParticle launches new Data Partner Program with ShareThis as a launch partner
In a new partnership with mParticle, ShareThis behavioral data can be used to enrich first party data and inform marketing and media decisions. mParticle is a leading customer data platform helping brands unify data and simplify partner integrations with enterprise-class security and reliability. Now, brands can gain deeper insight into their customers, opening up new opportunities for engagement and activation.
While brands have insight into their customers through their own first party data, this information is one-dimensional, and only a partial picture of the complete customer profile. With ShareThis interest and behavioral data, brands gain deeper customer insights and can leverage that knowledge to plan media buys, run models, and even inform new product and brand innovations.
Benefits
- Drive increased efficiencies with personalization of online and CTV advertising, websites, social media, and email
- Improve offline efficiencies with improved CRM, supply-chain analytics, and management
- Optimize for higher ROI with advanced modeling to seek and acquire new customers
Data Enrichment is Vital to Marketing Success
According to Red Point Global, data enrichment is defined as merging third-party data from an external authoritative source with an existing database of first-party customer data. Brands do this to enhance the data they already possess so they can make more informed decisions.
By adding data from a third party, brands gain deeper insight into their customers’ lives. The resulting enriched data is more detailed, enabling brands to more easily personalize their messaging because they know more about their customers. This is why data enrichment practices are vital to marketing’s long-term goal of delivering personalized experiences.
ShareThis Data Completes the Customer Picture
Brands know their customers deeply in one dimension of their lives, and ShareThis is a single source that can fill in the rest of the customer picture. By understanding behavior across the open web, ShareThis offers a view into consumers’ true passions and interests in a way that even social platforms can’t capture from behind the walled gardens.
A year like this proves just how important it is to understand rapidly changing consumer behavior, and the real-time nature of ShareThis data delivers actionable insights for marketers.
ShareThis data captured key consumer trends resulting from the impact of the pandemic, with increasing interest in the following areas:
Home Improvement +42%
More time at home means more time to focus on and plan for home improvement projects.
Consumer Electronics +15%
Computers and gaming are helping to fill the void in the absence of in-person activities.
Auto +12%
Concerns over public transportation combined with lower gas prices means auto sales could be ready for a rebound.
Beauty and Fitness +9%
With few professional alternatives, consumers took their beauty, grooming and fitness needs into their own hands.
To learn more about how ShareThis data can enrich your 1st party data through our partnership with mParticle, please get in touch!
