The Best Social Media Marketing Blogs

Whether it’s the latest Facebook algorithm changes, best practices for engaging followers, or the rise of the next big social media platform, the social media landscape is always changing. A big part of any social media marketer’s role is staying up-to-date and knowing what tactics to deploy on which platforms to generate results.

Fortunately, there are hundreds of bloggers – brands, social media thought leaders, and digital marketing publications – that regularly share their expertise, research, and lessons learned from real-world experiences that help marketers do just that.

But which blogs should you be reading?

Below, we’ve listed 50 leading social media marketing blogs that we think are worth a follow for anyone who needs to stay on top of today’s challenging and fluid social media landscape.

Click on a link below to jump to blogs in a specific category:

General digital marketing blogs

1. Content Marketing Institute

@CMIContent

The Content Marketing Institute is one of the most well-known and highly regarded content marketing blogs, and they’re generous in their coverage of social media marketing as well. Because social media and content marketing are so closely interwoven, CMI is a valuable resource for any social media marketer.

Three posts we like from Content Marketing Institute:

2. Convince & Convert

@convince

Convince & Convert is the brainchild of Jay Baer, who founded the company in 2008. Today, Convince & Convert is a digital marketing powerhouse, Baer is a New York Times-bestselling author of five books, and the firm has also launched an education company, Convince & Convert Media. In other words, Baer and his team know their stuff.

Three posts we like from Convince & Convert:

3. DreamGrow

@dreamgrow

DreamGrow focuses on content marketing and social media, offering up valuable tips on using popular social media platforms like Facebook, YouTube, and more. DreamGrow’s focus is on providing actionable insights to empower organizations to get better (and more measurable) results.

Three posts we like from DreamGrow:

4. Ignite Visibility

@IgniteV

Ignite Visibility is a digital marketing agency, so it’s no surprise that the company’s blog is chock full of valuable social media tips, news, and insights.

Three posts we like from Ignite Visibility:

5. Kissmetrics

@Kissmetrics

Kissmetrics is all about growth and customer engagement, so naturally the company’s blog is a rich source of information on anything and everything social media, as well as other digital marketing and growth hacking topics.

Three posts we like from Kissmetrics:

6. Marketing Land

@Marketingland

As its name suggests, Marketing Land encompasses all things marketing, from search engine optimization to retail, and everything in between. In addition to regular updates, tricks, and strategies for the most popular social media platforms, check out Marketing Land’s how-to guides and stats. If you’re in the market for social media management software, this buyer’s guide is a must-read.

Three posts we like from Marketing Land:

7. MarTech Zone

@martech_zone

MarTech Zone is the place to go for the latest news and insights on marketing technology, which includes a generous helping of content covering social media marketing products, news, and the tips and best practices you need to know.

Three posts we like from MarTech Zone:

8. Moz

@Moz

Moz is widely regarded as one of the most forward-thinking authorities on search engine optimization, but their expertise doesn’t end there. You’ll find ample thought-provoking content on the SEO vs. social media debate, how much impact those social shares have on organic rankings, how to leverage Twitter to 10x your traffic, and much more.

Three posts we like from Moz:

9. Gary Vaynerchuk

@garyvee

Gary Vaynerchuk is a blogger, podcaster, speaker, investor, and just a general, all-around marketing genius. His blog is a motivating, inspiring read, with insights on everything from branding to careers, with plenty of informative tidbits on leveraging social media channels to build your brand throughout.

Three posts we like from Gary Vaynerchuk:

10. Heidi Cohen

@heidicohen

Heidi Cohen is a content strategy and monetization expert who also happens to know a thing or two (or many) about social media marketing. She covers topics such as declining Facebook usage and how small businesses can compete with big brands in the social media landscape, providing actionable tips you can put to use immediately.

Three posts we like from Heidi Cohen:

11. Jeff Bullas

@jeffbullas

A social media marketing strategist and speaker, as well as a top content marketing influencer, Jeff Bullas is clearly a digital marketing rockstar. Fortunately for the rest of the world, he shares ideas and insights on his blog that help marketers everywhere get better results on social media and beyond.

Three posts we like from Jeff Bullas:

12. Jenn’s Trends

@jenns_trends

Jenn Herman is a blogger, speaker, and consultant with a background in customer service, HR, marketing, and IT. She started Jenn’s Trends in 2013 and has since become a globally recognized thought leader on Instagram marketing. So if you’re looking to up your Instagram game, Jenn’s Trends is a must-read.

Three posts we like from Jenn’s Trends:

13. Jon Loomer

@jonloomer

Jon Loomer got his first real taste of marketing when he landed a dream job managing fantasy games for the NBA. He fell in love with the Facebook platform and has been an enthusiast ever since, and his blog is now a haven for advanced Facebook marketers.

Three posts we like from Jon Loomer:

14. Katie Lance

@katielance

Katie Lance is a keynote speaker, author, and consultant who aims to help readers “get smart about social media.” She offers up social media tips for niche industries, such as real estate, as well as practical, actionable tips any business can put to use.

Three posts we like from Katie Lance:

15. Kim Garst

@kimgarst

International keynote speaker and bestselling author, Kim Garst, is a nationally recognized social media thought leader who has provided social media and digital marketing advice for some of the world’s most prominent companies. Her business strategy consulting firm, Boom! Social, helps businesses tap into the power of digital and social media to drive sales – but you can benefit from her wealth of expertise by checking out the actionable tips she shares on her blog.

Three posts we like from Kim Garst:

16. Mari Smith

@MariSmith

Mari Smith is one of the most widely recognized authorities on Facebook marketing, but that’s not all you’ll find on her blog. She covers everything from Google+ to Instagram and Pinterest, personal branding, relationship management, and more.

Three posts we like from Mari Smith:

17. Mark Schaefer

@markwschaefer

An author, keynote speaker, strategy consultant, and internationally-acclaimed college educator, Mark Schaefer is a leading authority on social media marketing. In addition to exploring social media best practices, his blog, {grow}, also covers content marketing, blogging, influencer marketing, and general marketing strategy. Schaefer’s unique focus on “the intersection of marketing, technology and humanity” makes the blog a thought-provoking and informative read.

Three posts we like from Mark Schaefer:

18. Neil Patel

@neilpatel

Neil Patel is a well-known author, influencer, and investor who shares his expertise on publications like Entrepreneur, Inc., and Forbes (so it’s definitely worth following him on social media to make sure you catch all his latest articles). On his blog, he covers everything from branding to SEO to social media, making it a must-read for any social media pro.

Three posts we like from Neil Patel:

19. Peg Fitzpatrick

@PegFitzpatrick

A sought-after speaker and author who has built an astounding audience of more than 1.5 million followers across the big-name players on the social scene (Facebook, Twitter, Instagram, LinkedIn, Google+, Pinterest, and YouTube), Peg Fitzpatrick is going places, and she’s taking her 1.5 million+ fans along for the ride.

Three posts we like from Peg Fitzpatrick:

20. Rebekah Radice

@RebekahRadice

An entrepreneur and social media strategist, Rebekah Radice has earned numerous accolades as a social media influencer. Her blog covers influencer marketing, entrepreneurship, social media, and more.

Three posts we like from Rebekah Radice:

21. Socially Sorted

@SociallySorted

Donna Moritz is the social media guru behind Socially Sorted, a blog that’s been named in the top 10 social media marketing blogs several years in a row by Social Media Examiner. Moritz helps businesses leverage the power visual storytelling and content strategy, so you’ll find plenty of useful tips and tactics for doing just that at Socially Sorted.

Three posts we like from Socially Sorted:

22. Spiderworking

@Spiderworking

Spiderworking is another blog that has earned bragging rights as a Social Media Examiner top 10 social media blogger (in 2017). Blogger Amanda Webb helps small businesses understand the complicated social media and digital marketing landscape and develop results-oriented online marketing campaigns.

Three posts we like from Spiderworking:

23. Sue B. Zimmerman

@SueBZimmerman

Sue B. Zimmerman and her team specialize in social media, business operations, automation, and content development, forming a powerhouse of knowledge that they share with the world through their blog and The Social Sip, a live show held every other Wednesday on – where else? – Facebook.

Three posts we like from Sue B. Zimmerman:

Social media marketing-focused blogs

24. 99 Dollar Social

@99DollarSocial

99 Dollar Social is a social media management service, so it’s no surprise that the company’s blog is chock full of social media-focused tips and tidbits, such as new social media tactics that can boost engagement, information on the latest social media tools, and more.

Three posts we like from 99 Dollar Social:

25. Maximize Social Business

@NealSchaffer

Readers visit Maximize Social Business to stay up-to-date with the essential news and insights they need to leverage social media for business results. Founded by author and speaker Neal Schaffer, Maximize Social Business provides a wealth of information for anyone who uses social media for business from a stable of expert contributors.

Three posts we like from Maximize Social Business:

26. RazorSocial

@razorsocial

RazorSocial helps B2B companies boost sales and drive traffic through inbound and outbound marketing. The company’s blog focuses heavily on social media but also includes a healthy mix of insights on content marketing, link building, and other interesting topics for B2B companies ready to take their marketing to the next level. Ian Cleary of RazorSocial just launched OutreachPlus, where you’ll also find lots of valuable marketing content – definitely one to watch!

Three posts we like from RazorSocial:

27. SociableBlog

@SociableBlog

SociableBlog is a multi-author blog focused on social media and social networking. So. whether you’re looking for ways to expand your professional network, in search of the latest news about your favorite social media platforms, or seeking ways to better connect with your audience, SociableBlog is the blog to read.

Three posts we like from SociableBlog:

28. Social Media Club

@socialmediaclub

Want to hang with the in crowd? Join the Social Media Club. An organization founded in 2006 to promote digital literacy, share best practices, and encourage ethical behavior, Social Media Club covers advanced topics and shares best practices to make the social media community – and the world at large – better.

Three posts we like from Social Media Club:

29. Social Media Examiner

@SMExaminer

An established and well-known blog for thought leadership in the social media space, Social Media Examiner is one of the most authoritative publications in the industry. It’s saying something that getting a nod from Social Media Examiner (as a few other blogs on our list have received) earns you bragging rights.

Three posts that we like from Social Media Examiner:

30. Social Media Explorer

@smxplorer

Social Media Explorer is another established blog that has stood the test of time. With a pro team of expert contributors, you’ll find hordes of valuable content here on everything from customer loyalty to social listening, content marketing, productivity, and more.

Three posts we like from Social Media Explorer:

31. Social Media Today

@socialmedia2day

Social Media Today aims to provide a “bird’s-eye view of the social media industry in 60 seconds.” That means you’ll find tons of quick-hit reads (and infographics, too) on the most important news and valuable strategies for leveling-up your social media strategy here. Who doesn’t love easy-to-digest content?

Three posts we like from Social Media Today:

32. Social Media Week

@socialmediaweek

Social Media Week is actually a premier industry conference for social media and digital marketing pros, but a visit to the News & Insights section of their website reveals a goldmine of information, from tech and business news to marketing tips and tactics you can put to use to enhance your social prowess – including the most informative talks and takeaways from the latest Social Media Week events.

Three posts we like from Social Media Week:

33. The Social Media Hat

@SocialMediaHats

Aptly named, The Social Media Hat is “always on top of social.” While social media is the primary focus, it’s also a useful source of information on email marketing, content marketing, and pretty much anything in the broader digital media space.

Three posts we like from The Social Media Hat:

34. Unmetric

@unmetric

Unmetric is on “a mission to help risk takers advance the future of their marketing insights, reporting, and creative processes by democratizing our archive of rich content data and proprietary artificial intelligence.” If you’re a data and analytics enthusiast, this is the blog for you. And it doesn’t hurt that the blog is packed with useful information on upping your social media game, either.

Three posts we like from Unmetric:

Tools & platforms with social media marketing blogs

35. AgoraPulse

@AgoraPulse

A social media management tool for teams and agencies, AgoraPulse is no stranger to the complicated social media landscape. The AgoraPulse blog is a wealth of information about the latest features on the most popular social networks, as well as tactics and strategies to help brands and marketers get the most from their social media marketing efforts.

Three posts we like from AgoraPulse:

36. Audiense

@AudienseCo

Audiense is a tool that helps you identify relevant content and gain actionable insights to inform your marketing strategies. The blog covers everything from how to leverage your social data to micro-influencers and other strategies for leveraging data for better marketing results.

Three posts we like from Audiense:

37. Buffer

@buffer

Buffer is one of the most widely-used tools for sharing social media posts across multiple platforms – at the right time. The Buffer blog is where to turn for true thought leadership in the social media space, packed with in-depth analysis, research-based insights, and actionable advice you can implement today.

Three posts we like from Buffer:

38. CinchShare

@CinchShare

CinchShare makes it simple to run parties on Facebook, share content, and filter posts to create a personalized experience. The CinchShare blog is jam-packed with social media marketing tips. It’s a particularly useful read for independent sales consultants who rely on Facebook and other social media platforms for sales.

Three posts we like from CinchShare:

39. Digimind

@digimindci

If analytics is your thing, you’ll love the Digimind blog. From proving marketing ROI to leveraging social intelligence to monitor trends and consumer behavior, Digimind covers all the bases for any data-driven organization.

Three posts we like from Digimind:

40. Hootsuite

@hootsuite

Hootsuite is the OG among comprehensive social media management platforms, and it’s still one of the most sophisticated tools around. Check out the Hootsuite blog for free templates and end-to-end social media marketing tips, from strategy development to analytics.

Three posts we like from Hootsuite:

41. HubSpot

@HubSpot

HubSpot’s platform is a full-stack solution encompassing sales, marketing, and CRM. HubSpot actually maintains three blogs (one for sales, one for marketing, and one for service) to correspond with these core focuses, making it a valuable resource for anyone looking for ideas for growing their business. You’ll find everything from free templates to research, news, and how-to articles on the HubSpot blogs.

Three posts we like from HubSpot:

42. Keyhole

@keyholeco

Keyhole is a hashtag analytics company that helps marketers track and better leverage hashtags for more visibility and engagement across social media platforms. The blog covers everything from social listening to the latest algorithm updates, social media network news, and Keyhole product updates.

Three posts we like from Keyhole:

43. Likeable Local

@likeablelocal

Social media has been considered one of the best channels for local business marketing for quite some time. Likeable Local aims to help small businesses succeed with social media, and the company’s blog is chock full of case studies, actionable tips, and advice for getting more from your social media marketing efforts.

Three posts we like from Likeable Local:

44. Marketo

@marketo

A leading engagement platform, Marketo helps companies build better relationships to drive more revenue. Marketo’s blog is a wealth of information on all things marketing and customer engagement, and the social media category alone has hundreds of posts on everything from navigating algorithm changes to avoiding social media mishaps that can damage your brand reputation.

Three posts we like from Marketo:

45. Postcron

@postcron

Postcron is a time-saving tool that lets you schedule and publish posts across multiple social networks simultaneously. You’ll find tons of informative articles on the Postcron blog, which covers topics ranging from generating engagement on platforms like Instagram to the latest social network updates and useful workarounds for popular social media tactics.

Three posts we like from Postcron:

46. Quintly

@quintly

Track all your social channels – and your competitors – in one place with Quintly, a professional social media analytics platform. Visit the Quintly blog for insights on benchmarking, measuring performance, and more.

Three posts we like from Quintly:

47. ShareThis

@ShareThis

It’s humble-brag time. At ShareThis, we aim to help you boost your social media following and reach with handy social media share buttons and follow buttons. And because social media is our thing, we cover plenty of tips and best practices on our blog. We hope you love reading our posts as much as we love writing them!

Three posts we like from, well, ourselves:

48. Sprinklr

@Sprinklr

Sprinklr serves the social experiences of more than 1,000 global brands, so it’s safe to say they know their stuff when it comes to enterprise social media strategy. You can confidently turn to the Sprinklr blog for everything from content marketing insights to influencer marketing tips, social media strategy, and more.

Three posts we like from Sprinklr:

49. Sprout Social

@SproutSocial

Sprout Social is another social media management platform for businesses, and the company has built a reputation as one of the most authoritative voices on social media marketing. Check out the Sprout Social blog for in-depth, step-by-step how-tos, detailed analysis, and a plethora of innovative ideas to help you get out of a social media rut.

Three posts we like from Sprout Social:

50. Tailwind Blog

@TailwindApp

A scheduling and analytics app for Pinterest and Instagram, Tailwind aims to make world-class marketing easy and fun for everyone. The Tailwind Blog is packed with useful insights on getting more followers, selling products on visual social media platforms, and everything else you need to know to reach new heights on Pinterest and Instagram.

Three posts we like from Tailwind Blog:

Obviously, there are hundreds of other blogs that stand out in the social media space. We’ve done our best to compile a list of some of the most useful, informative, and engaging social media marketing blogs you can trust for reliable, up-to-date intel, but if we missed your favorite SMM blog, share it with us in the comments.

About ShareThis

ShareThis has unlocked the power of global digital behavior by synthesizing social share, interest, and intent data since 2007. Powered by consumer behavior on over three million global domains, ShareThis observes real-time actions from real people on real digital destinations.