Marketing
SMART Goals: Examples and How to Develop Them
It's one thing to set a goal for your business; it's another thing to set actionable... 5m read
Marketing
How to Get Customer Testimonials for Your Products or Services
Your business needs testimonials from people who love what you offer to get credibility as a... 5m read
Marketing
What Is Online Advertising? Tips, Best Practices, and Examples
According to Pew Research, 85% of Americans use the internet daily, and nearly 31% of American... 6m read
Marketing
31 Marketing Pros Share Their Favorite Marketing Automation Tips for Businesses
Marketing automation is increasingly within reach for businesses of all sizes, enabling marketing teams of any... 1m read
Marketing
30 Marketing Pros Share Their Favorite Guerilla Marketing Tips & Examples
Guerilla marketing appeals to many businesses because it typically relies on no-cost or low-cost marketing ideas,... 24m read
Marketing
27 Marketing & Customer Service Pros Share Their Top Tips for Calculating and Lowering Customer Churn
Every business wants to retain its customers, but there are many reasons customers churn, from poor... 29m read
Marketing
What Is Brand Awareness? 6 Tips and Best Practices to Build a Solid Brand
Building a brand is so much more than finding the perfect name and brand colors. Your... 5m read
Marketing
What Is Direct Response Marketing? 5 Tips and Best Practices
Advertising has always been at the front and center of everything we do, whether it's checking... 5m read
Marketing
What are Banner Ads? Tips, Best Practices, and Examples
Today's websites display different forms of advertising, like pop-up ads, in-feed ads, and video ads. And... 6m read
Marketing
12 Types of Survey Questions: Best Practices, Tips & Examples
With so many excellent survey platforms available, it's easier than ever to conduct market research online... 20m read
Marketing
How to Create a Mobile Popup: Best Practices, Tips & Examples
Imagine: You’re browsing your favorite news sites from your phone as you grab a cup of... 5m read
Marketing
SMS Marketing: Tips & Examples for 2022
With 82% of people admitting they open every text message they get, it’s impossible to deny... 5m read
Marketing
Customer Acquisition Cost: What Is CAC?
A core element of marketing is cost. To know whether you’re spending money in the right... 5m read
Marketing
The Best Statistical Significance Calculators & How to Use Them
Measure, measure, and measure some more. As a marketer, measuring data is critical to each campaign.... 5m read
Marketing
Marketing During the Coronavirus Pandemic Crisis
To say that the business landscape has changed in the midst of the coronavirus pandemic is... 6m read
Marketing
7 Fundamental Requirements to Improve Your Marketing Project Management
Every marketing team handles a variety of tasks and processes. These processes range from publishing weekly... 5m read
Marketing
8 Must-Have Marketing Productivity Tools
Do you find yourself spending a lot of your time on repetitive tasks, like copying information... 6m read
Marketing
Demand Generation Tips and Best Practices
What are you doing to make people more aware of your brand and what you offer?... 6m read
Marketing
Marketer’s Guide to Explainer Videos (with Examples)
An explainer video is a short video, often animated, that tells your brand’s story, explains what... 5m read
Marketing
What’s a Vanity URL? A Marketer’s Guide
The term “vanity URL” might sound a little negative (no-one wants to be thought of as... 6m read
Marketing
5 creative ways to get to know your audience
You can’t market your business effectively unless you understand your audience. Not only do you need... 7m read
Marketing
What is AdChoices? A marketer’s guide
AdChoices is a program developed and run in the US, Canada, and Europe that’s designed to... 5m read
Marketing
What is inbound marketing? Tips and strategies
Whatever your website sells, you need to attract customers. You won’t last long without them. One... 5m read
Marketing
6 ways to improve brand awareness
Do your ideal customers know that you exist? Brand awareness isn’t just about people recognizing your... 6m read
Marketing
Marketer’s guide to Google remarketing
Did you know that most visitors don’t even stick around on your site for 15 seconds?... 5m read
Marketing
28 marketing pros reveal the most important marketing trends to be aware of in 2019 & beyond
Whether you're focused on social media optimization, driving more traffic to your website, or anything and... 31m read
Marketing
Conversion rate: What’s a good conversion rate? (and tips for improving yours)
A “conversion rate” is the percentage of prospects who take the desired action after reading your... 6m read
Marketing
Video marketing guide: What marketers need to know
You’re planning for Q4 2019 – or, maybe you're ahead of the game and sketching out... 5m read
Marketing
The marketer’s guide to customer testimonials (plus examples)
Imagine you’re perusing your next purchase on Amazon. You find two products that meet your needs:... 6m read
Marketing
The marketer’s guide to an effective SWOT analysis
If you’re in marketing, you’re probably familiar (too familiar?) with the SWOT analysis – with identifying... 8m read
Marketing
Value proposition examples: a marketer’s guide to creating great value propositions
Question of the day: Do your customers/clients know what makes your brand shine – and what... 6m read
market yourself into a raise-min
Marketing
55 Creative, Low Cost Marketing Ideas You Haven’t Thought Of
Entrepreneur, solopreneur, small-business owner, freelancer – whatever you call yourself, you’re most likely a jack-of-all-trades and a... 28m read
Marketing
28 Marketing Pros & Hiring Managers Reveal the Most Important Skills for Marketers to Add to Their Resumes
Marketers are often multi-talented professionals with a broad set of skillsets and capabilities. And thanks to... 29m read
Marketing
50 Top-Notch Marketing Podcasts You Should Be Listening To
There are plenty of great social media marketing blogs, content marketing blogs, and the like, but you... 22m read
Shiny Object Syndrome
Marketing
Why publishers need to conquer the Shiny Object Syndrome (SOS)
Why publishers need to conquer the Shiny Object Syndrome (SOS) By Paul LentzDecember 21, 2017 Thought... 6m read
Marketing
How marketers can succeed in the data-overload world
Welcome to the How to Create an Awesome Website series in which we share tips from... 10m read
Marketing
How publishers can increase engagement through a data-driven approach
Publishers are missing a tremendous opportunity to engage with their audiences and, in the process, create... 5m read
Marketing
5 surefire ways to win the race for mobile readers
5 surefire ways to win the race for mobile readers By ShareThisFebruary 1, 2019 Best Practices... 5m read
inline vs. sticky share buttons
Marketing
Should your publication use inline or sticky share buttons?
You probably know about inline skating and sticky toffee pudding. But do you know how to... 4m read
Google Analytics Traffic Report
Marketing
3 hidden lessons in your traffic sources report
There’s more than meets the eye on your traffic sources report. At first glance, it shows... 4m read
Marketing
5 Ways to Treat Your Audience Instead of Trick Them
Halloween is upon us, and that means kids (and kids at heart) are getting ready to... 4m read
Marketing
Three Techniques for Converting Your Fans Into Customers
Social networks are becoming the most important place for converting fans to customers. According to The... 3m read
Marketing
How to Make Your Messaging Stand Out in the Sea of Super Bowl Commercials
Super Bowl ad prices are on the rise. And why shouldn’t they be? For $4 million,... 4m read
Results: 43 out of 44