Auto trends 2023
Trends

Electric Vehicle Adoption Depends on Affordable and Accessible Solutions

The electric vehicle (EV) industry is divided into two major markets—mass-market vehicles and luxury vehicles. Consumers are interested in the potential of electric vehicles, especially as inflation and global events affect gas prices....
7m read
Trends
How the Auto Industry Can Address Consumers’ Changing Relationships With Cars
Like so many things in our day-to-day lives, the COVID-19 pandemic has changed the way people... 4m read
White Car Driving into the Sunset
Trends
Polk Takes ShareThis Auto Audiences for a Test Drive
In a first-of-its-kind study, Polk Demand Signals by IHS Markit were used to measure a cross-section... 3m read
Trends
Automotive Interest Rises for Some Brands and Categories Indicating a Pent up Demand
With Shelter-in-Place mandates across the majority of the country, product categories like automotive sales will likely... 2m read
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