IN 2016, the NBA had one of its most remarkable years yet. The Cavaliers won their first-ever NBA championship title in the league. The Warriors set a record with 73 wins. And legends Kobe Bryant, Tim Duncan, and Kevin Garnett played their last games. Hype for these events – along with the upcoming music festival season – presented a huge opportunity for one of the world’s largest ticket marketplaces to drive sales and increase awareness.
The company knew it had to be front-and-center among fans and ticket buyers across mobile and desktop platforms. It just needed to figure out how and where to find each of these niche audiences online.