ShareThis Vs. Sumo (now BDOW!)

Sumo, now branded as BDOW! Website Pop-up Builder, is a pop-up and form tool designed to help websites grow their email lists and conversions. It focuses on creating on-site pop-ups, banners, and embedded forms to capture leads and promote offers, rather than providing social share buttons.

After you install the Sumo/BDOW! script or WordPress plugin, you can use its dashboard to design pop-ups and forms, choose templates, and set targeting rules. These messages can appear based on behavior such as time on page, scroll depth, exit intent, device type, or specific URLs. Sumo then connects those forms to your email service or ecommerce platform so you can follow up with subscribers.

No. Sumo’s product focus has shifted to pop-ups and forms for email capture and lead generation, and it no longer positions itself as a social sharing or share-button solution. If you’re primarily looking to add social sharing to your site, ShareThis provides dedicated share, follow, reaction, image, and video share buttons that are built specifically for that purpose.

Sumo typically uses a freemium model. There is a free plan with access to basic pop-up and list-building features, and paid plans that increase limits and unlock more advanced targeting, templates, and integrations. Exact pricing and limits can change over time, so it’s best to check Sumo/BDOW!’s current pricing page for details. ShareThis, on the other hand, offers its share, follow, reaction, and image/video share buttons for free, so you can add social tools without upgrading to a paid plan.

Sumo (BDOW!) is now focused on email capture and on-site pop-ups: welcome mats, exit-intent pop-ups, smart bars, and embedded forms designed to grow your email list and promote offers. ShareThis is focused on social sharing: it provides always-free, customizable share, follow, reaction, image, and video share buttons that let visitors share your content across 40+ social networks. If you want to build and monetize an email list with pop-ups, Sumo may be useful; if you want fast, reliable, and lightweight social sharing tools, ShareThis is the better fit.