ShareThis Vs. AddThis

AddThis is a social bookmarking service that provides tools and plugins for website owners to integrate into their sites. These tools include customizable share buttons, follow buttons, and related content widgets, with the aim of increasing the visibility and reach of website content by making it easy for visitors to share it with their networks. AddThis also offers analytics tools to track content sharing and audience engagement.

Similar to ShareThis, AddThis’ tools are free for anyone to install on their website. However, they will be terminating their services effective March 31, 2023.

AddThis’ Share Buttons makes it easy to share content on your website by connecting to many social networks, including Facebook, Twitter, Pinterest, and WhatsApp. Our sharing tools also enable one click sharing to over 45 of the most popular social channels. Don’t see a social network that you need? Let us know by reaching out to support@sharethis.com.

AddThis’s centerpiece offering is its social share buttons that represent a staggering 200+ social networks, including all of the most influential platforms, like Facebook, Twitter, Instagram, and more. Users can choose from four customizable icon displays, such as ‘Floating Bar,’ ‘Image Sharing,’ ‘Expanding,’ and ‘Inline.’ Once the user selects the layout that best suits their site, they can then activate the social share button.

The service requires a sign-up and registration process to access its offerings. After this has been completed, users can then take advantage of its other marketing tools, including the follow buttons, link promotions, list building for email backend connections, and an automated related posts tool.

In addition to those features, AddThis also provides AddThis Analytics to measure success and conversion rates, a variety of CMS plugins and apps, and email integrations for more optimized campaigns. Following sign-up and installation, features can be activated and deactivated depending upon users’ current needs.

Generally speaking, AddThis has a solid reputation on review boards, with a number of users praising the free service’s flexibility and general ease of integration. One user said that they were particularly impressed by the service’s branded Analytics tools.

On the other hand, a number of customers report that AddThis falls short in the areas of customization and design. One user writes that, although AddThis has “many options to choose from for their tools,” they wish “there were more types of buttons and more options to customize the colors, size, layout and types of buttons.” Another user wishes that there were more background images offered instead of the “young and hip.”

Though the names of these services may sound similar, ShareThis and AddThis are very different from one another. Both are known for being reliable and offering great customer service, but ShareThis is focused in leading the market in audience engagement.

Each day, ShareThis processes terabytes of data to better understand the movements of Internet users so that it can provide the smartest tools built to target ever-changing audiences. Its highly-customizable and adaptable social share buttons can be integrated into almost all sites following a seconds-long registration process.

For content gurus focused on both ease of use and less audience research guesswork, ShareThis is the most fitting tool available today.