What You Need to Know About Changing Consumer Behavior During COVID-19

ShareThis data captures real human behavior directly from content sources across the open web. With that comes a unique ability to provide key insights into how consumer activity is changing as a result of the novel coronavirus (COVID-19). 

Below are the top trends we’re seeing across categories based on content engagement and interaction, captured from over 600M global web pages where ShareThis tools are used. 

Note: Trending topics are based on online activity in March 2020 vs. March 2019. 

Auto

While auto sales are likely to be impacted in the short-term, pent-up auto demand is expected as normalcy returns. There are already indicators about what buyers are looking for, with demand for SUVs and electric vehicles expected to continue. 

Shopping

Even though brick & mortar locations are closed, consumers continue to shop online with an eye towards discounts, household goods, and athleisure.

Technology

From the sudden imperative to work from home to managing children’s educational needs, consumers are turning to technology for help.

Recreation

There’s a desire to maintain active lifestyles in the absence of gyms, even as consumers spend more time in front of screens and look for comfort in good meals and treats.

Finance & Business

Consumers are looking for information on loans and debt as economic fears rise, while also trying to navigate a volatile business and investing landscape.

ShareThis can help unlock consumer intent and interest even in a rapidly changing environment. Our data solutions and audience segments can help you reach the right consumers at the right time.