Data

The Rapidly Changing Future of Data Privacy and How to Prepare for It

The term “people-based marketing” can be downright confusing. Who else would brands be marketing to other than people? The name may not win branding awards, but it’s not completely off-base.  What Is People-Based...
12m read
Mapping Customer Journeys
Data
Campaign Optimization: How Mapping Customer Behavior Can Help You Test and Automate Your Message
Real-time data, such as searches, page views, clicks and shares offer strong signals of user behavior.... 5m read
Is Your CPG Brand Ready for One-to-One
Data
Is Your CPG Brand Ready for One-to-One Marketing 2.0?
At this point, most CPG brands know that the perfect timing is key. You want to... 5m read
Target button on a keyboard
Data
5 Ways Real-Time Data Can Help Calibrate Your Targeting
Targeting can make or break your campaign; target the wrong person, or even target the right... 5m read
How Real Time Data Is Changing
Data
How Real-Time Data is Changing the Digital Advertising Game for the Better
Every media buyer knows that data is the key to a successful campaign; the more you... 7m read
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