Harness the predictive power of real-time global online behavior by utilizing ShareThis Predictors—the next best thing to a crystal ball. By combining advanced data science and artificial intelligence (AI) expertise, ShareThis is uniquely qualified to predict the future. Imagine knowing the next trendy travel destination. Imagine knowing which consumers are most likely to purchase a car. How about knowing which consumers are shopping for insurance? The next fashion trend? Predictors enable you to forecast outcomes that transform decision-making capabilities across industries, driving your business forward.
Imagine the possibilities with ShareThis Predictors.
Drive Marketing Innovation with Predictive Intelligence
Predictors are a measure of future online engagement, based on recent and frequent content consumption. Expressed as a score, the Predictor tells you with high likelihood which content users will consume in the near future.
Armed with key insights derived from Predictors, you can power marketing solutions from insights and audience activation to customer segmentation and personalization.
Uncover Trends and Find In-Market Shoppers
There are over 950 categories for which ShareThis offers Predictors. ShareThis has built a matrix of probabilities mapped to consumers revealing key insights about individual behaviors as well as broader marketplace trends. Predictors help you plan and optimize marketing based on trending consumer behavior and the evolving competitive landscape.
Predictors are also used to build audiences of high-intent, in-market shoppers. Instead of the traditional approach of targeting “look-a-likes,” ShareThis delivers consumers that are in-market for a purchase, based on digital buying signals.
See the Attributes That Hold Predictive Power for Your Brand
Predictors can be delivered with any regular cadence, monthly, daily or even hourly. Predictors represent a feed of attributes that have shown to be predictive of engagement with your brand. For users who have recently consumed and engaged with content around the brand, ShareThis uses proprietary natural language processing (NLP) and machine learning algorithms to analyze the content that users engage with, share, or interact with online to identify categories and topics most likely to be associated with brand engagement.
This data can be used to create customer profiles and segments, as well as to enrich first-party data with additional customer insights and signals. From there, campaigns and other marketing activities can be personalized to consumers based on their unique interests and the content they are likely to engage with.
In the absence of a crystal ball, ShareThis Predictors are the next best thing to revolutionizing corporate decision-making across industries. Predictors support our mission – to harness the power of the internet by bringing global digital data alive, in real-time.
Imagine the possibilities with ShareThis Predictors.
