Since its launch in August 2020, our Data for Good offering has experienced significant demand from advertisers. As of September 2021, our portfolio of highly sought segments that give back to nonprofits addressing critical social issues have serviced more than 75 brand advertisers with cause-focused data. These advertisers are activating audience segments in the following categories:
To underscore our commitment to Data for Good, we donate 20% of the proceeds generated from each audience activation with brands, partners, and various other players across the programmatic media landscape. To date, the Data For Good program has donated to non-profit organizations including Inner-City Weightlifting, The Trevor Project, and Leukemia & Lymphoma Society. And to kick off 2022, we are collaborating with the WNBA to support The Steve Fund, an organization dedicated to supporting the mental health and emotional well-being of young people of color.
“Businesses in the data space are uniquely positioned to both provide insight into social challenges, and ultimately impact them by working with like-minded clients to fuel media activations that address them,” said Tricia Parris, VP of Data Sales at ShareThis. “Our most valuable asset – our data – can be used to advance the causes and initiatives that drive change in our society.”
“We’re thrilled to see that more than 75 brands jumped at the opportunity to communicate across these cause-related segments, and donate to the causes that are close to their heart. Additionally, we’re proud that our Social Justice & Empowerment segment has been our strongest performing yet,” said Andi Wilson, SVP of Sales at ShareThis.
“ShareThis’ Data for Good efforts enable me to reach the audiences I’m looking for in a way I feel proud of,” said Henry Robinson, Media Manager at Charlotte’s Web, an e-commerce company that sells a range of CBD products. “Not only do we see solid performance out of these segments, but the good work we’re doing with our philanthropic partners make it even more of a no-brainer activation.”
Robinson continued, “We’re so proud to be donating to the 40 Acre Co-Op with our ad spend, supporting the first (and only) nationwide cooperative supporting socially disadvantaged farmers. One of my personal goals for the next year is to help my company do more to walk-the-walk when it comes to corporate social responsibility, and Data for Good has been one of my favorite additions to our media offering.”
“As marketers, we affect people directly with our campaigns and the inventory or data we choose to support,” said Nancy Castaneda, Media Activation Supervisor, Essence Global. “The ‘Data for Good’ initiative provided us the opportunity to contribute a little bit of good in the world while doing our job and leaning into useful and relevant data for our clients that mindfully aligns with what’s happening in the world. I hope this is only the beginning of more initiatives that drive to make a positive impact.”
ShareThis Data for Good segments are available on more than 40 platforms across the programmatic media ecosystem including LiveRamp Data Marketplace, The Trade Desk, Xandr, Yahoo!, and DV360. These data and insights can be used to reach and impact key audiences for organizations looking to address social issues that both ShareThis and its customers believe in.
Learn more about our Data for Good program and start harnessing data that supports organizations making a difference.