ShareThis accumulates approximately 500 million unique online events per day from 600 million monthly webpages. So how does ShareThis make meaning out of so much data? Through the use of innovative AI and Language Processing techniques. Each webpage contains a series of clues, such as keywords and sentiment, and these techniques pick up on them as users click, share, and search on pages. As the clues come together, AI and Language Processing help understand the mystery of what people are interested in online.
Once the mystery has been solved, businesses can use this information to achieve a variety of goals and objectives, from understanding how to predict unemployment rates to connecting with people interested in climate change. Michael Gorman, SVP of Product, Business Development and Marketing at ShareThis, dives into more details around ShareThis’ methodology and uses cases with Grant Larson on the ClickAI Radio podcast. Tune it to learn more about how rich interest data opens a window into what’s on people’s minds and opens doors for business opportunities.