ShareThis’ ubiquitous content sharing tool — used by more than 3 million websites — enables the observation of anonymized and permissioned user behavior and engagement. These user signals of interest and intent are observed at scale and organized into customizable audience segments which can provide valuable insights and targeting opportunities for marketers and advertisers. Michael Gorman, SVP of Product and Marketing for ShareThis, a leading behavioral and interest data provider, talks with Eyeota to offer insight into how these signals can be customized and leveraged to target the ideal consumers an advertiser wants to reach.
With the increased focus on data quality and consumer privacy concerns underway, Michael also shares his data predictions for 2021 in light of the prospect of a cookie-less future and what solutions you can expect to arise in their place. Read more about how ShareThis provides actionable behavioral data from across the open web and Michael’s data predictions for 2021 in Audience Data Sessions Q&A with ShareThis at Eyeota.