According to Digital Examiner, mobile advertising will push desktop and web-based advertising out of the top spot by 2022, accounting for 50% of all ad spending. More and more people are focused on using their mobile devices to search for information simply because of convenience. And any good marketer knows that it’s crucial to be right in front of those looking for information.
Mobile marketing comes with loads of opportunities to promote a product, service, or business. Mobile devices offer games, apps, social media channels, and swift access to information right at our fingertips. There’s no better time than now to dive right into this form of marketing and take advantage of all it has to offer.
What Makes Mobile Marketing Different?
Mobile marketing is the only form of marketing that’s 100% tailored to mobile devices, like smartphones, tablets, and smartwatches. This type of marketing is one that you can use in various formats, too, like emails and social media.
As a newbie to mobile marketing, your key words to remember are fast and simple. Your mobile audience differs from non-mobile audiences in that it relies on everything happening as quickly as possible to find the information it needs. Therefore, ads, websites, and notifications should be concise, easy to understand, and load quickly.
Beginner’s Tips for Mobile Marketing
Use the following tips to set a strong mobile marketing strategy from the beginning.
Optimize Your Ads
First up: Optimize your ads for mobile devices. If using Google Ads, you can opt for expanded text ads, which allow more space for ad text to create a more mobile-friendly experience. Google also offers various ad extensions you can use to add extra business information to your ad for potential customers to find it quickly.
For social media ads, be sure to follow each platform’s guidelines for the best photo and video sizes to use in their mobile ads. Also, create a clear and concise call-to-action (CTA) on each ad. Keep it simple with a button that says Sign Up or Call Today, so mobile users know exactly what to do when they click.
Optimize Your Website for Mobile, Too
In most cases, the ads you display on mobile devices will ultimately lead to a landing page, product page, or your website. Any place your mobile ad sends potential customers to needs to be as optimized for mobile as your ad is. Mobile pages should be quick to load, simple to navigate, and designed to fit responsively on devices of different sizes. If your pages use photos and videos, be sure that they’re also optimized for mobile so that they don’t slow down the page.
Here are a few quick tips to make a mobile-friendly website.
Swoop In On Text Marketing
According to OpenMarket, 18-34-year-olds prefer getting text notifications from businesses than other forms of communication, like emails or calls. Text marketing, or SMS marketing, appeals to customers using their devices in the fastest way possible. Encourage customers to sign up for promotional texts from your company to give them exclusive discounts or let them know about new sales releasing soon.
Promote Yourself in a Mobile-Friendly Way
Mobile devices leave a lot of room for advertising on different channels. Games, apps, and podcasts are all places you’ll find mobile users, and they all accept advertising. You can also advertise on lock screen apps, radio apps, and social media platforms.
Make an App for Your Site
Making an app for your website is one of the best ways to include your mobile customers in everything that you do. An app doesn’t need to be complex; many businesses simply turn a mobile-friendly version of their site into an app that makes the page simple to navigate from phones and tablets.
Another perk of a mobile app is that it can send app users notifications of sales, promo codes, and new product releases. Be careful not to bombard customers with notifications, but using them wisely can help bring people back to your site.
Write Mobile-Friendly Emails
When you send out emails to your list of subscribers, make sure they’re mobile-friendly. Avoid using heavy images and other elements that can slow down load times and use data. Instead, make your emails simple to read by breaking up blocks of text, keeping text short, and adding a clear CTA. Also, make sure that any landing page your email points to is just as user-friendly on mobile.
Did you know that all ShareThis follow buttons and reaction buttons are optimized for mobile devices? They’re quick to load and look great on mobile sites, giving your audience an easy way to follow you on all your social channels and engage with your content.