ShareThis, a leader in global, online, real-time consumer behavioral data, today announced the hire of Anthony Psacharopoulos, as Senior Vice President of Enterprise Data Sales. In his role, Psacharopoulos will lead the company’s enterprise data sales efforts, responsible for driving new revenue streams, growth opportunities and partnerships among leading brands, platforms, and publishers.
Psacharopoulos brings more than 20 years of sales, analytics, and operational experience across a variety of industries. In his 17 years at ComScore, where he held roles of increasing responsibility leading up to his appointment as Executive Vice President, he oversaw sales across buy-side, ad ecosystem, and sell-side clients. Prior to joining ShareThis, he was SVP of Enterprise Solutions at VideoAmp, where he led an innovative solutions team focused on driving incremental and recurring revenue for ad ecosystem and sell-side clients. Psacharopoulos is well-versed in identifying and aligning client needs across planning, targeting, and measurement use cases with large datasets, particularly via DaaS solutions. In addition, he currently serves as an advisor to innovative startups in the adtech and healthcare spaces.
“Anthony has an unparalleled level of knowledge in the data and media space, and understands how to transform complex data products into solutions and innovations that can be real revenue drivers for any number of different partners,” said Dana Hayes Jr., CEO of ShareThis. “Clients are looking for innovation when it comes to data applications and first-party data enrichment, and Anthony brings the kind of visionary leadership that is second to none in the industry.”
According to Psacharopolous, “There is truly no one else in the space with the kind of depth and breadth of real-time, open-web behavioral data that ShareThis offers. I couldn’t be more excited about the opportunity to unlock the potential and value of global online data among clients and partners who are focused on driving growth via new data sources that incorporate advanced audiences with robust contextualization capabilities.”
Anthony Psacharopolous has an MBA from the University of Michigan and a BA in Commerce and Economics from the University of Toronto.
ShareThis, powered by consumer behavior on more than three million global domains, observes real-time actions from real people on real digital destinations, synthesizing social share, interest, and intent data. ShareThis transforms user-level behavioral data to better understand, expand and validate consumer behavior for targeting and analytics. Privately held, ShareThis is based in Palo Alto, CA. To learn more about publisher and marketer solutions, visit https://sharethis.com/