ShareThis is thrilled to announce that we have completed a comprehensive audit of the processes and procedures that go into building ShareThis audience segments and has been awarded the Neutronian Certification Badge.
While most marketers and data buyers would agree that data quality is of paramount importance, qualifying and standardizing that quality validation has been missing. Neutronian fills a gap in the marketplace by offering marketers a way to evaluate quality and compliance with a “credit score” rating of marketing data that brings much needed clarity and trust to the ecosystem.
In order to be certified by Neutronian, ShareThis embarked on a thorough, rigorous and in-depth audit of our data sources, processes, methodology, and privacy compliance. Post audit, Neutronian will continuously monitor our processes and products to ensure continuity of the certified standards.
The Neutronian certification of ShareThis data covered five main categories of data quality with 10-15 attributes evaluated in each category:
- Consent & Compliance
- Sourcing Transparency
- Dataset Characteristics
- Methodology & Processing
The Neutronian certification gives data buyers much needed transparency from an independent, easy to understand verification source. It also mitigates and minimizes waste by giving marketers the ability to choose audience segments that have been verified and validated by an independent authority.
Providing our customers with high quality, privacy-compliant data is a top priority at ShareThis, and our work won’t stop with our Neutronian certification. We’ll continue to innovate and lead the industry by going above and beyond today’s standards to achieve the highest level of quality possible.