Diverse and Inclusive Marketing Campaigns
Data

13 Inclusive Marketing Campaigns to Inspire Your 2023 Marketing Strategy

DEI stands for “diversity, equity, and inclusion,” and chances are you’ve been hearing the acronym everywhere you turn in the digital marketing world. But despite its ubiquity, DEI is much more than just...
8m read
Data Driven Marketing Strategy
Data
Want a Data-Driven Marketing Strategy? Follow These 5 Steps.
Great marketing plans are made better with data. As the annual planning season begins, it is... 7m read
People based Marketing
Data
What Role Does Data Play in People-Based Marketing?
The term “people-based marketing” can be downright confusing. Who else would brands be marketing to other... 6m read
Topic Modeling
Data
NLP Technique: Topic Modeling Is the Key to Gaining Rich Insights
If you’re like most brands, you have access to an abundance of data, whether it’s first-party... 8m read
Which DSP Should you Choose?
Data
How to Find the Best DSP for Your Advertising Needs
A demand-side platform (DSP) is a type of software that uses automation to help advertisers run... 8m read
Data
What Are the Hidden Environmental Impacts of Online Advertising?
Online ads aren’t printed on paper or vinyl. They’re not transported to physical locations either. Yet,... 7m read
Data
Paid, Owned, and Earned: Why You Need a Mix of Media
In a future without third-party cookies, a marketing strategy that contains a mix of media—paid, earned,... 11m read
Difference between 1st, 2nd, 3rd, and 0 party data
Data
What 1st Party, 2nd Party, 3rd Party and Zero Data Means for Advertisers
Gaining an understanding of the different data types has never been more important for advertisers. With... 7m read
Customer Data Platform (CDP)
Data
Everyone’s Talking About Customer Data Platforms (CDPs): Here’s Why
Today’s marketers need to create personalized campaigns and engaging experiences across channels to win and retain... 7m read
Named Entity Recognition (NER)
Data
NLP Technique: Improve Consumer Experiences with Named Entity Recognition (NER)
It's a bit of a conundrum. In today's digital age, data makes the business world go... 6m read
See More Posts