It includes events and enriched fields with natural language processing, applied based on the page event.
|Canonical URL||A canonical URL representation of the page the user was on when the event occurred||http://www.lakersnation.com/|
|URL Query Parameters||Query parameters present in the URL when the event is captured||searchquery=lakers&queryParam1 =abc&queryparam2=123|
|standardTimestamp||Time of the event in UTC||2017-03-25T20:11:15.000Z|
|Estid/CookieID||The user’s ShareThis cookie value||AaaccDde+fFggGg9hhHhiJ==|
|IP||The IP Address of the user||192.168.1.1|
|UserAgent||A browser sets and sends a user agent string (UA). This is the identity of the browser being used, its version, and its operating system.||Mozilla/5.0 (Windows NT 6.1; WOW64; Trident/7.0; rv:11.0) like Gecko|
|browserFamily||The name of the browser being used. Derived from the userAgent field.||IE|
|deviceType||The type of device being used. Derived from the userAgent field.||Personal Computer|
|OS||The operating system being used. Derived from the userAgent field.||Windows 7|
Event Classification Information
|refDomain||The site from which the page view, click or search originated on, or the share led to.||www.google.com|
|mappedEvent||Includes page view, search, share, click, in bound link (IBL) and out bound link (OBL). Share and click are social events. A click is a user clicking on shared content. IBL is the origination page of the user. (Where they came from to the ShareThis Network). OBL is the destination page of the user. (Where they are going to from the ShareThis Network)||search|
|Channel||For social (share and click) events, this is the social site. For search, this is the search engine.||google_search|
|searchQuery||Keywords used by a user to reach the page if it was a paid search.||lakers|
|Keywords||Extraction of the most relevant keywords from the page.|
|Article is about basketball: ex: “defense,” “score,” “points”|
More details below
|Entities||Identifies people, places or organizations on the page.||“Stephen Curry” as a person, “Golden State Warriors” as an organization|
|Concepts||Identifies terms not directly mentioned but determined by cognitive association.||“NBA Finals”|
|Categories||Classification of page according to Google Taxonomy. Contains three levels of classification and a score that indicates the confidence of the classification||Sports > Team Sports > Basketball|
More details below
|Analyze Text||Text from webpage that is analyzed to determine contextual information||Text on page includes: “Tiger Woods wins Masters”|
-keyword, entities, concepts, categories are derived with page text
Sentiment & Confidence Scores
ShareThis’ natural language processor provides sentiment scores and confidence scores associated with the page content.
For sentiment, we consider a score of 0 to be neutral. Any score from 0 to 1 is treated as positive, (ex: 0.2). Any score below 0 to -1
is treated as negative (ex: -.3).
For confidence score, we also receive a score with a value between 0 – 1. The confidence score is based on how closely related the category and concept are to the page content.
|Cross Device Identifiers||Working with industry leading device graph providers, ShareThis can provide mobile identifies.||Android ID/Google Ad ID IOS IDFA|
|Metadata||Information captured via ShareThis’ in- house web crawler. Observed directly on publisher pages, reflecting the most accurate meaning or interpretation behind the content on the page.||Possible Fields:|
More details listed out below.
|Language||Identifies the language associated with a page.||ie: English, German, Spanish,|
|Location Information: Lat/Long / Zip+4 Accuracy||User’s location at the Zip+4 (neighborhood/household) accuracy level.||Details below|
|Partner Mappings||ShareThis hosts cookie mapping tables with many key partners in the advertising ecosystem. We can pass these values as a field in SDF.||Nielsen, The Trade Desk, Eyeota, Lotame, Xandr – AppNexus, MediaMath, ID5|
|consentData||Contains the consent string associated with the cookie. ShareThis sends v2 string||BOEFEAyOEFEAyAHABDENAI4AAA B9vABAASA|
|consentDomain||The domain in which the consent cookie is placed.||.consensu.org|
|Hashed Email||Unique MD5, SHA-1, or SHA-256 hash code that represents the user email addresses’ original string.||MD5 Hashed:|
SHA-256 Hashed: 88fbfe9fd3b8b335066b3c1d83da2cc4a4d9edaf9b5dee1a589d7d1f62ff1317
|ASN Number||ASN number determined by looking at a user’s IP address||220.127.116.11 maps to ASN 7018|
|ASN Name||ASN name determined by looking at a user’s IP address||18.104.22.168 maps to ATT Services Inc.|
|ASN Company||ASN company determined by looking at a user’s IP address||22.214.171.124 maps to ATT|
|ASN Organization||ASN organization determined by looking at a user’s IP address||126.96.36.199 maps to ATT Corp|
|NAICS Code||Developed for use by Federal Statistical Agencies for the collection, analysis and publication of statistical data related to the US Economy.||188.8.131.52 maps to NAICS Code|
Health Care Provider (HCP) Attributes
|HCP npi_number||10-digit number that identifies a health care provider in the United States||1234567890|
|HCP state||The US State where the health care provider is located, showed in an abbreviation form||NY|
|HCP specialty||The health care provider’s medical specialty||Diabetes|
|HCP specialty_code||The industry-standard code associated with the health care provider’ specialty||DIA|
|HCP prof_designation||The health care provider’s professional designation or awarded credentials based on education and ability to provide care||MD, Doctor of Medicine|
Additional Offerings Explained
The ShareThis Data Feed has available add-on fields to provide deeper insight into the user’s thought process and behavior.
This information is observed directly on publisher pages and reflects the most accurate meaning or interpretation behind the page content. Information returned from each page will vary from publisher to publisher. Below are some of the most common metadata fields we capture.
|Meta Field||Meta Value||Description|
|meta_description||description||description about the page|
|meta_type_og||og:type||The type of content: eg. video|
|meta_sitename_og||og:site_name||declared site name|
|meta_article||article:tag||Tag words associated with this article.|
|meta_card_twitter||datePublished||date when the article was published.|
|meta_title_twitter||twitter:title||determines the title for any social posts made for the URL.|
Language on Page
ShareThis identifies page language where the event was observed. All major languages are supported, including Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Slovak, Spanish, Swedish.
Cookie Sync via Image Pixel
ShareThis has a network of publisher sites where we can place your image pixel allowing you to cookie users. This allows us to create a mapping from ShareThis cookie ID to your cookie ID namespace, further enabling your use of ShareThis data. For more information, please see our Cookie Syncing technical documentation or consult with your ShareThis point of contact.
Define a user’s location at the neighborhood / household level.
|de_geo.pulseplus_iso||ISO Country Code|
|de_geo.pulseplus_country_conf||Confidence of Country Code Accuracy|
|de_geo.pulseplus_proxy_description||Description of Proxy, if available|
|de_geo.pulseplus_dst||Is the user currently in daylight savings time?|
|ip||IP of the User|
|de_geo.pulseplus_city_conf||Confidence of City Code accuracy|
|de_geo.pulseplus_postal_ext||Postal Code Extension|
|de_geo.pulseplus_postal_conf||Confidence of Postal Code|
|de_geo.pulseplus_gmt_offset||Time offset from GMT|
|de_geo.pulseplus_lat||Latitude (accuracy up to 2 decimal points)|
|de_geo.pulseplus_long||Longitude (accuracy up to 2 decimal points)|
|de_geo.pulseplus_region_conf||Confidence of Region Code|
|de_geo.pulseplus_isp||Internet Service Provider Name|
|de_geo.pulseplus_asn||Autonomous System Number assigned to IP|
|de_geo.pulseplus_asn_name||Name assigned to ASN of IP|
The ShareThis Data Feed is available via Amazon S3. Access credentials to the S3 bucket will allow you to download the data to an environment of your choice.
ShareThis data is pseudonymized online behavioral data which we share with our data partners for interest-based advertising, analytics, and modeling. We comply with regulations based on country and region and limit the information we collect and disseminate to our partners.
ShareThis is a member of the IAB Transparency & Consent Framework as a Vendor (#33) and offers a CMP that is up to IAB TCF v2 standards.
If you have any questions reach out at: