People based Marketing
Data

What Role Does Data Play in People-Based Marketing?

The term “people-based marketing” can be downright confusing. Who else would brands be marketing to other than people? The name may not win branding awards, but it’s not completely off-base.  What Is People-Based...
6m read
Topic Modeling
Data
NLP Technique: Topic Modeling Is the Key to Gaining Rich Insights
If you’re like most brands, you have access to an abundance of data, whether it’s first-party... 8m read
Which DSP Should you Choose?
Data
How to Find the Best DSP for Your Advertising Needs
A demand-side platform (DSP) is a type of software that uses automation to help advertisers run... 8m read
Data
What Are the Hidden Environmental Impacts of Online Advertising?
Online ads aren’t printed on paper or vinyl. They’re not transported to physical locations either. Yet,... 7m read
Data
Paid, Owned, and Earned: Why You Need a Mix of Media
In a future without third-party cookies, a marketing strategy that contains a mix of media—paid, earned,... 11m read
Difference between 1st, 2nd, 3rd, and 0 party data
Data
What 1st Party, 2nd Party, 3rd Party and Zero Data Means for Advertisers
Gaining an understanding of the different data types has never been more important for advertisers. With... 7m read
Customer Data Platform (CDP)
Data
Everyone’s Talking About Customer Data Platforms (CDPs): Here’s Why
Today’s marketers need to create personalized campaigns and engaging experiences across channels to win and retain... 7m read
Named Entity Recognition (NER)
Data
NLP Technique: Improve Consumer Experiences with Named Entity Recognition (NER)
It's a bit of a conundrum. In today's digital age, data makes the business world go... 6m read
What is Programmatic Advertising?
Data
What is Programmatic Advertising? [Brief History & Future]
Programmatic advertising has a few definitions depending on the context of how it is used. The... 18m read
NLP Technique: Sentiment Analysis
Data
The NLP Toolbox: Sentiment Analysis for Easy Customer Feedback
What if you could tap into how your market feels about your product, in real-time, from... 8m read
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