In the spring of 2020, consumer interests changed drastically overnight — topics such as healthcare boomed while industries such as travel collapsed — and marketers were quick to pivot to the new demand. With the online world busier than ever and data solutions popping up left and right to resolve the cookieless transition, marketers will need to pivot once again and reconsider how they gather insights and leverage consented data to scale their holistic strategies.
Eyeota CEO and Co-Founder, Kristina Prokop and Michael Gorman, SVP of Product and Marketing at ShareThis, discuss how consumer behavior has morphed throughout the last year, how this has influenced the way brands use data, and how marketers should look ahead during these changing times in their Audience Data Session on The Drum. Watch to learn more about how Eyeota and ShareThis are working together to find solutions to the identity and cookieless landscape and how marketers should prepare for the road ahead.
