Travel Advertising
Data

How to Drive Spring Break Success with Advanced TV Advertising

By Stanley Lin, Director, Marketing, ShareThis and Brett Sanderson, Sr. Director, Product Marketing, Cadent Travel has felt uncertain since the onset of the COVID-19 pandemic in early 2020. Through 2022, ever-changing travel restrictions,...
4m read
Super Bowl Advertising
Data
Super Bowl Marketing: Score Big with Behavioral Data
Want to score a game-winning touchdown for your brand this Super Bowl Sunday? You’ll be going... 7m read
Diverse and Inclusive Marketing Campaigns
Data
13 Inclusive Marketing Campaigns to Inspire Your 2023 Marketing Strategy
DEI stands for “diversity, equity, and inclusion,” and chances are you’ve been hearing the acronym everywhere... 8m read
Data Driven Marketing Strategy
Data
Want a Data-Driven Marketing Strategy? Follow These 5 Steps.
Great marketing plans are made better with data. As the annual planning season begins, it is... 7m read
People based Marketing
Data
What Role Does Data Play in People-Based Marketing?
The term “people-based marketing” can be downright confusing. Who else would brands be marketing to other... 6m read
Topic Modeling
Data
NLP Technique: Topic Modeling Is the Key to Gaining Rich Insights
If you’re like most brands, you have access to an abundance of data, whether it’s first-party... 8m read
Which DSP Should you Choose?
Data
How to Find the Best DSP for Your Advertising Needs
A demand-side platform (DSP) is a type of software that uses automation to help advertisers run... 8m read
Data
What Are the Hidden Environmental Impacts of Online Advertising?
Online ads aren’t printed on paper or vinyl. They’re not transported to physical locations either. Yet,... 7m read
Data
Paid, Owned, and Earned: Why You Need a Mix of Media
In a future without third-party cookies, a marketing strategy that contains a mix of media—paid, earned,... 11m read
Difference between 1st, 2nd, 3rd, and 0 party data
Data
What 1st Party, 2nd Party, 3rd Party and Zero Data Means for Advertisers
Gaining an understanding of the different data types has never been more important for advertisers. With... 7m read
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