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Data

What is Email Hashing? The Importance of Hashed Email for Future Marketing Success

Introduction With the cookieless future set to arrive now in 2023—when Chrome (and 60% of the browser market) will join Safari and Firefox in blocking third-party cookies—hashed emails (HEMs) are gaining importance as a key...
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U.S. Healthcare Industry Part 2: How to Use Behavioral Data to Target HCPs
Introduction This blog post delves into the ways that pharmaceutical companies, medical device manufacturers and other... 7m read
Patient searching for medication information online using smartphone
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U.S. Healthcare Industry Part 1: How to Use Behavioral Data for Customer Acquisition
Introduction This blog post delves into the ways that pharmaceutical companies, medical device manufacturers and other... 5m read
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The Role of AI and Machine Learning in Acquiring High LTV Customers
AI is the Marketer’s Secret Weapon Every CMO is under pressure to demonstrate business outcomes for... 5m read
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Data Clean Rooms: What is a Data Clean Room & Its Use Cases For Marketers
Why is Everybody Talking About Data Clean Rooms These Days? Everybody is talking about data clean... 7m read
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What Addressable TV Means for Marketers and How to Leverage it
While everyone talks about the way the pandemic accelerated 10 years of ecommerce growth into just... 6m read
Customer journey online
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Campaign Optimization: How Mapping Customer Behavior Can Help You Test and Automate Your Message
Real-time data, such as searches, page views, clicks and shares offer strong signals of user behavior.... 5m read
Consumer product goods in a warehouse
Data
Is Your CPG Brand Ready for One-to-One Marketing 2.0?
At this point, most CPG brands know that the perfect timing is key. You want to... 5m read
Target buttton on a keyboard
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5 Ways Real-Time Data Can Help Calibrate Your Targeting
Targeting can make or break your campaign; target the wrong person, or even target the right... 5m read
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Data
How Real-Time Data is Changing the Digital Advertising Game for the Better
Every media buyer knows that data is the key to a successful campaign; the more you... 7m read
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