Updated September 27, 2018
ShareThis takes privacy seriously. This Privacy Notice governs the main privacy principles and details we apply to the data we collect and process through the ShareThis social sharing tools for publishers. ShareThis may change this Notice from time to time by updating this page. You should check this page from time to time to ensure that you are up to date with any changes. ShareThis does not collect any data that makes you contactable, such as names, addresses, payment or similar information.
ShareThis is a company operating in the field of data analytics and technology. We collect data through our sharing tools from our extensive publisher network, we apply data science to the data and we process it to our downstream partners for insights and targeting activities.
About ShareThis Social Sharing Tools
ShareThis provides a customizable social sharing tool, making sharing online content simple. You can easily share anything on the web with your friends on social sites, such as Facebook, Twitter, Email, Digg, Reddit and more through one tool (“ShareThis Icon”). In addition to the sharing service offered directly to you, our technology also allows us to gather information regarding the browsing and sharing from those websites that use our ShareThis Icon or our advertising technology (“Publishers”). This enables ShareThis, Publishers, advertisers, and data partners to facilitate the delivery of relevant, targeted advertising, analytics, and data modeling based on this social sharing (collectively “ShareThis Publisher Applications”).
You can recognize the websites which use the ShareThis Publisher Applications by the ShareThis Icon on the website.
Without identifying who you are by name, email or phone number we aim to display to you products and/or services that you might be interested in, based on your recent browsing and/or sharing behavior,. This is often called interest-based advertising (“IBA”) or online behavioral advertising (“OBA”). For more information on IBA/OBA, click here.
How Data is Collected
Your name, email, and other registration information:
Many of our services can be used without registering with us. However, if you want to use some of our enhanced features you will need to register with us. If you choose to register with us, you affirm that you are 16 years of age or older. We do not sell or share registration information with third parties for marketing purposes.
Keep in mind, whenever you voluntarily post personal information in public areas, like blogs, social media, message boards, and forums, you should be aware that this information can be accessed by anyone with access to those places. Be careful how you share.
Emails from Users with ShareThis Icon:
When you share to email with the ShareThis Icon, you choose how to connect to email from your device. We do not verify your identity to that email account. We are not responsible for the information shared by users via the ShareThis Publisher Applications.
We collect data when your device visits our website, uses or interacts with our services (including sharing content with the ShareThis Icon), when your device visits Publishers’ websites that use ShareThis Publisher Applications, and when your device views or clicks advertisements that we serve or are served on our behalf.
In the EU/EEA, Publishers make the ShareThis Publisher Applications available on their site to facilitate browsing and sharing content from their website and are required to have a legal base to do so; if their legal base is consent, then they need to deploy consent mechanisms such as cookie banners or CMPs, as applicable by local law.
In order for ShareThis to process your data, you would have consented to data processing and accepting cookies or similar technologies from one of the publishers that participates in our program.
Usage Data may include, without limitation:
- Unique IDs of a cookie placed on a web browser (example: 37d387ca-f68a-11e5-b87d-0e58954c72b1)
- Webpages viewed (including the URL addresses of such pages)
- Search queries from which users are directed to a page
- Navigation from page to page through the ShareThis services
- Time spent on each page
- Items clicked or selected
- Content highlighted
- IP addresses
The information listed above does not directly identify an individual and is not considered to be personal information in many jurisdictions in which we operate.
Important notice for EU/EEA residents: part of this information is considered “personal data” in the EU/EEA, such as cookies, IP addresses, device IDs. Specific types of the information listed above, such as Internet Protocol (IP) address, may be considered personal information in some parts of the world or if combined with other information. In such cases, we treat this information as personal information.
ShareThis is aware of the sensitivity of certain types of data. We do not create interest segments that reflect sensitive personal data, based on local jurisdictions. While types of data considered sensitive may vary among users, we presently treat data as sensitive if it includes sensitive health information (such as a serious medical condition like cancer); certain aspects of a user’s personal life (such as sexual orientation) or financial situation (such as credit, insurance or employment eligibility); or “adult” products or services.
In the EU/EEA, we do not collect nor process any personal sensitive data, we do not create segments of EU consumers based on personal data considered to be sensitive (e.g data consisting of racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic data, biometric data, data concerning health or data concerning a natural person’s sex life or sexual orientation).
Click here to view the list of health and wellness interest data segments available by ShareThis in such jurisdictions.
ShareThis does not intentionally collect data from, and does not tailor any segments to children under 16 years of age.
Business contacts data:
In the EU/EEA, we may hold your personal data if you are having business relations with us. You could be a client or a prospect. We may need that data in order to communicate, invoice, manage contracts, offer products and services. You could be a publisher, a data provider, a social media platform, an agency, an advertiser etc and we would require your personal data in order to maintain that relationship. The personal data we hold about you refers to your professional life (name, email address, billing address, office address, phone numbers, title, company you work for). We would have collected that information from exchanging emails or business cards, meeting at industry meetings or client sessions etc.
Under the GDPR (European regulation), we are not required to obtain your consent in order to hold and carry on processing that data held for business purposes. Still you can always exercise your data subjects’ rights and ask for removal or erasure or any of your rights of that personal data by writing to us at firstname.lastname@example.org.
We will delete your data two years after the last contact and six years after the end of the contractual relationship.
If you are an employee of ShareThis, in the US or in Europe, we advise you to refer to our HR policy and the clauses regarding data protection on your employment contract (available with our HR department).
How Data is Used
We use your Registration Information: a) to fulfill requests for our services; b) to communicate with you and respond to your inquiries; c) to conduct research about the use of our services; d) to enable you to create an account, store log-in credentials, and customize your ShareThis services; e) to contact you from time to time about ShareThis services; and f) for ShareThis to provide offers for products and services of ShareThis and our partners that may be of interest to you. If you decide to share your interests and your profile information with your friends on ShareThis, we will display your profile information as per the preferences you set in your account. You can control the types of certain emails you receive by clicking on links in the emails, although you agree that we may always contact you to provide you with important information or notices required by ShareThis.
ShareThis uses the usage data we collect and information collected from our third-party partners to create audience segments and to otherwise enable interest-based advertising (“Usage Data”).
Audience segments are groups of users and certain general interest categories that we have inferred based on the following:
a) demographic or interest data
b) a general geographic location derived from your IP address
c) the pages you view and links you click, and/or search terms you enter when using certain services.
These audience segments do not contain Personal Information; they are tied to a device, not a person. Audience segments are not tied to Registration Information.
We may also employ Usage Data for research and development purposes, for our internal operational purposes, and to create aggregate statistics for market research or analytics services. These aggregated statistics do not include information that directly identifies an individual (although certain kind of data we collect would be considered as identifiable in the EU/EEA). We offer some of the Usage Data to Our customers for their own internal analytics or data modeling. In such cases, we contractually prohibit the customers from re-identifying you without your opt in consent.
This information is used only for the reasons it was collected, such as responding to your communication, and is not shared with third parties other than to fulfill the purpose for which it was collected.
This Privacy Notice does not apply to the privacy practices of other websites or of third parties who collect information on ShareThis.com. We encourage you to visit the applicable policies of those third parties, or visit www.aboutads.info to learn more about interest-based advertising and to see your opt-out choices from other participating companies that may be collecting and using data on ShareThis.com.
While no transmission of data over the Internet is guaranteed to be completely secure, we do strive to protect your data. It may be possible for third parties not under the control of ShareThis to unlawfully intercept or access transmissions of private communications. ShareThis cannot ensure or warrant the security of information you transmit to us.
We believe Usage Data is relevant for up to 13 months so we retain that data for up to 13 months from the date of collection. Our cookies expire 13 months after they are last updated.
Aggregated, de-identified data (which is not connected to an individual or device, neither identified nor identifiable, and cannot be re-identified, and would not be considered personal data anymore in the EU/EEA under the GDPR) for reporting may be retained for a longer period.
Outside of the EU/EEA, we may permit some of our customers to retain Usage Data for longer periods of time for limited purposes such as seasonal or cyclical interest-based advertising campaigns or internal analytics and model development. Such customer’s deletion of this Usage Data is done per their posted privacy policies or other retention periods they communicate publicly.
We will retain registration information as long as you have an active account with us. If you have not logged into any of our services with your username and password for a period of 14 consecutive months, we may deem your account as being inactive. Once we deem your account inactive, we may delete your registration information, including any data you may have saved, without any liability to you.
You always have the option to cancel your account with us at any time. Simply sign into the site and click on the My Account at the top of the page. Click on Edit Profile and then select Deactivate Account and follow the instructions. You may also request to have your registration information removed by submitting a request to email@example.com.
If you wish to access or amend any of your data that we may hold you may contact us as set forth below.
Please note that while any changes you request will be reflected within a reasonable period of time, we may retain information for backups, prevention of fraud and abuse, analytics, or satisfaction of legal obligations.
Vincent Potier (ShareThis DPO): firstname.lastname@example.org
4005 Miranda Avenue
Palo Alto, CA 94304-1227
Please note we may update or change this privacy notice. If we revise our privacy notice, we will post those changes to this privacy statement, and to other places we deem appropriate. If we make material changes, we will notify you by means of a notice on this site prior to the change becoming effective.
Updated September 27, 2018