The move to a cookieless future just got one step closer with a new integration between top data companies Eyeota and ShareThis, which will enable programmatic targeting with a completely cookieless solution powered by ID5, a leader in advanced identity solutions.
ShareThis, the leading global provider of consumer interest and online behavioral data sourced from more than three million global domains–representing over 40 billion monthly events including searches, page visits, and shares–is now offering cookieless Audiences through the Eyeota Audience Marketplace. The integration includes the ability to build cookieless Custom Audiences, which can be tailored to meet highly specific campaign and targeting objectives.
The availability of cookieless targeting is a milestone achievement as identity solutions continue to evolve and strive to deliver on the key requirements for producing high-quality cookieless targeting capabilities, including privacy compliance, scalability, and interoperability.
In fact, the new ShareThis Audiences deliver increased scale compared to legacy cookie-based segments, offering up to a 55% increase in coverage as a result of ID5’s advanced identity resolution capabilities and extensive publisher footprint. The Audiences achieve broad distribution across all major browser families, including Chrome, Safari and Firefox, and the new identity methodologies provide the optimal balance between precision and scale.
Stewardship and respect for global consumers who share their data has always been at the core of the ShareThis mission. All data is collected with consumer notice, choice, and the power to opt-out. ShareThis data solutions leverage AI to analyze context, keywords and concepts to deliver a constantly-refreshed stream of social share, interest, and intent data.
Dana Hayes, Jr., CEO of ShareThis, said “ShareThis has been investing in a cookieless identity solution from the moment Google first announced its plan to sunset third party cookies. We have made significant progress since the launch of our proprietary Atlas ID solution in 2022, and together with ID5 and Eyeota, we are thrilled to bring a truly cookieless targeting solution to market.”
ID5 is the ideal identity provider to power a cookieless audience solution that expands on ShareThis’ privacy-centric approach to targeting, thanks to its consent-based and encryption technology. At the same time, ID5’s identity solution helps advertisers that activate ShareThis segments increase engagement with the right customers.
With turnkey programmatic activation available through the Eyeota Audience Marketplace, ShareThis cookieless Audiences are a key offering within Eyeota’s robust set of quality-certified audience targeting data built on demographics, intent, interest, purchase, industry verticals and seasonal events.
“More and more advertisers are eager to drive results across their campaigns with cookieless audience segments. As the data landscape evolves, collaborating with ID5 and ShareThis aligns with our commitment to ensuring brands and agencies have continued access to privacy-centric audience targeting solutions at a global scale” said Kristina Prokop, CEO of Eyeota.
