Shopify is one of the best platforms to use to create an e-commerce site that manages orders and simplifies the navigation and buying process for customers. With tons of Shopify themes to choose from, it’s easy to create a unique and visually appealing e-commerce store with Shopify. With somewhere between 12 million and 24 million e-commerce sites on the web right now, it’s never been more important for business owners to make their website stand out and appeal to customers.
That’s where finding the best Shopify theme for your business comes in. Shopify themes range from minimalist to complex, each offering different features to tailor the theme to your business’s needs. Find one that works for both you and your customers, and you’ll have one that converts while saving you time and headaches.
How to Find the Best Shopify Themes for Your Shopify Site
Screenshot via Shopify
There are thousands upon thousands of Shopify themes available. Check out these tips to help you narrow your options:
1. Determine Your Budget
Many Shopify themes are available to download for free, while others range between $25 to $200 and up. If you want to work with a web designer on a custom theme, the price can balloon into the thousands. Keep your budget in the forefront of your mind as you shop to help you quickly filter out any that aren’t within your price range.
2. Name Some Must-Haves
Before seeing what themes have included, you should jot down a list of features you want. For instance, you might want a theme that offers several product page designs to help you put yours in the spotlight. Or, you might want a theme that is translation-ready to help you market to customers worldwide. Many sites that host themes for download let you search specific features with filters, so you can use your list as you search to narrow your options.
3. Consider Navigation Features
Navigation is something you absolutely can’t gloss over when choosing a theme. Your store should make it as easy as possible for customers to find what they need, and that boils down to your site’s navigation. The best Shopify themes for multiple products let you customize menus and have a search feature for people to find relevant products and other information on your site. The theme might even have various options for organizing products in the menu.
However, if you’re only selling one or two products, you might choose to feature them on your homepage instead. Some themes have one-page designs that can help you showcase products this way.
4. Avoid Anything That’s Non-Responsive
Most modern themes have a strong focus on responsiveness, which means that the theme can adjust itself depending on the devices on which people view it. A responsive theme should look as great on a regular computer monitor as it does on a smaller mobile device. Don’t forget to check for responsiveness as an included feature in the themes you’re considering.
5. Imagine Imagery
Do you have a collection of images and videos that you want to feature on your site? Make sure they fit within the allotted visual spaces in the themes you’re considering. Some themes are designed for large, stand-out photos and videos, while others have a minimalist design, focusing more on the text. Also, make sure the theme has options that allow you to add text overlays to images and customize colors to match your visuals, if necessary.
Top 3 Shopify Themes
Whether you want a super simple Shopify theme that gives your customers the basics or you want something that you can continue to customize as your business grows, these three popular Shopify themes offer something for everyone:
Best Minimalist Theme: Pacific
Screenshot via PixelUnion.com
Pacific is one of the simplest, most minimalist themes you can find for Shopify, which is perfect for subtle, understated brands. The theme lets your products and visuals stand out with basic typography, layouts, and navigation. Features like built-in SEO, drop-down navigation, and custom modules let you tweak the theme for your business.
Best for Customization: Shella
Screenshot via ThemeForest.net
Not only is Shella designed to make your website convert, but it’s also incredibly customizable to save you time when creating each page. There are over 99 pre-made page templates to choose from, plus several skins to get the right look for your online store.
Best for Unique Layouts: Goodwin
Screenshot via ThemeForest.net
If you want a site design that stands out from your competitors, try Goodwin. This theme has pre-made home page layouts that are different than the usual e-commerce designs. Goodwin can especially come in handy if you plan to launch multiple e-commerce sites. Use it for each of them, and you can still achieve a different look with one theme.
Build Your Shopify Site
With the right theme, your Shopify site can pack the punch you want it to for aesthetics and conversions. And, it can make your life easier when setting up your website to have a theme that offers multiple built-in options to build your pages how you want them. Once you’ve chosen your theme, don’t forget to grab these Shopify share buttons to boost your audience and online sales.