Whether you’re trying to clean your clothes or the world around you, Tide is tying to the two together with their new Loads of Hope campaign. Giving family’s affected by Hurricane Katrina and California wildfires a fresh start, the Loads of Hope program is sending hope in monetary and sudsy style by distributing dollars and washing away the wounds of disaster with crisp, clean clothes.

ShareThis participated in a Proctor & Gamble event yesterday and were 2 of 40 “digerati’ representatives from the tech social media world participating. Twitter, Facebook, videos and other social media tools were utilized to sell as many shirts as possible for the cause during a four hour blitz.

The Vintage Tide t-shirts, available in four colors, are on sale online for $20 each, with proceeds going to the Loads of Hope program. Now when you share, you can show you care.

I encourage everyone to come clean for the cause and score a sweet t-shirt in the process – $20 and you can call out your cause wherever you go – making your philanthropic image and karma squeaky clean.